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Building a Community Around Your Brand
What transforms a brand from just another name into a trusted part of someone’s life? It’s not the product alone—it’s the connections you build.
The Ultimate Guide to Top Drawer 2025: Everything You Need to Know
  Top Drawer 2025 is set to ignite the retail and design industries with an unforgettable showcase of creativity, innovation, and business opportunity. From 12–14 January at Olympia London, the event …
AWARDS DEADLINE EXTENDED: FINAL CHANCE TO ENTER GIFT OF THE YEAR 2025
The countdown continues, but there is good news for those who thought they missed their chance! The deadline to enter the Gift of the Year Awards 2025 has been extended to Monday 9th December 2024. Wi …
Behind The Brand: Buba Goods
Known for their bold, punchy and (sometimes unhinged) designs, Buba Goods aim to liven up your decor and bring a bit of magic to you, wherever you are in the world. Take a deep dive into this home dec …
Experiential Retail: Transforming Shopping into an Unforgettable Journey
Remember the last time a shopping trip felt more like an adventure than a chore? Perhaps you wandered into a store and found yourself immersed in a world that delighted your senses and sparked your im …
The Customer is King: Redefining the Retail Experience
The phrase "The customer is king" has long been a key principle in business, emphasising the importance of customer satisfaction and loyalty. In today's fast-changing retail landscape, this idea holds …
Behind The Brand: Pepin
Discover how Pepin is on a mission to evolve the plantcare routines of plant lovers. From early gardeners to unlucky beginners. From plant collectors to those who have only one love: their Aloe vera. …
Common Types of Creative Retail Customers and How to Sell to Them
Read our guest blog form Show Partner BIRA, British Independent Retailers Association and learn how to connect with different creative retail customers by understanding their unique styles and what ma …
Behind The Brand: A Beautiful Story
Driven by her love for Nepal and a deep desire to make a difference, Cathelijne left her corporate job to create A Beautiful Story—a brand that spreads joy through fair-made jewelry and accessories.
Behind The Brand: One of a Kind Club
Hear how Carol, the founder of One Of A Kind Club, infuses a splash of colour and confidence into your life with her handcrafted, feel-good jewellery. At One Of A Kind Club, Carol’s contemporary and p …
Behind The Brand: Drawn Goods
Created with love by a Chicago artist, Drawn Goods captures the quirky, relatable moments of life that inspire Becca’s playful illustrations. Her goal is for everyone to find something that makes them …
Beyond the Sample: Experience Products First-Hand at Top Drawer A/W24
Discover how attending Top Drawer A/W24 can empower you to make confident, design-led buying decisions that will set your retail business apart.
Behind The Brand: Conscious Yoga Collective
Discover the timeless beauty of bags inspired by Indian culture and block prints. Each exquisitely crafted piece offers a fun mix of traditional patterns with modern style, all handmade with love.     …
Retail Revolution: Riding the Whirlwind of Change at Top Drawer A/W24
Equip yourself with the products, insights, and connections needed to stay ahead in the fast-evolving retail landscape. 
Behind The Brand: Causebook
Be inspired by the mindfulness found in putting pen to paper, these notebooks redefine the art of note-taking, inviting you to pause and unlock your creativity! 
Behind The Brand: Mr Pickles
Mr Pickles is a British soft toy brand renowned for its thoughtful design. With a focus on crafting soft toys with simple, elegant shapes and muted colours, all with a touch of quirkiness. The goal, t …
Behind The Brand: Lacylou London
Discover the story behind Lacylou London's eye catching embellished fashion accessories, that have any fashionista catwalk-ready! 
Gift of the Year 2024 Finalists Announced
Congratulations to our exhibitors who are finalists for the Gift of the Year Awards! It is wonderful to see some of our top brand's new products and talent be recognised by the industry. Read on to se …
Behind the Brand: Little Belle Nightlights
This amazing international brand smashed it at their first Top Drawer! Take a look at the inspiring story behind these gorgeous nightlights. 
Be in the know with The Better Trends Co.
With Top Drawer just a few days away, get browsing our brands to ensure your new collection is bang on trend with the help of The Better Trends Co. Top Drawer's trend experts have curated their trend …
SHORTLIST UNVEILED FOR GIFT OF THE YEAR 2024

SHORTLIST UNVEILED FOR GIFT OF THE YEAR 2024

07 Jan 2024 The Giftware Association
Be the first to find out the shortlist for The Gift of the Year Awards! The Gift of the Year awards recognises some of the top brands and designers in the gift industry and the awards are the most hig …
Discover exciting new products from the rising stars of design
Europe’s largest Art and Design University, the University of the Art's London, will present up-and-coming designers at Top Drawer within the Launchpad sector. 
Behind the Brand: Trixie
The international Play brand knows what it takes to make high-quality products that appeal to parents and improve the lives of the children who use them. With imagination at the core of their ethos, r …
Behind the Brand: Victoria Eggs
The beautifully British brand has handcrafted products with a wondferful customer-centric ethos. Read about their journey from a simple illustration to an established and thriving company! 
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