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Behind the Brand: ROKA London
At Top Drawer, buyers come to do three things: discover great product, meet the people behind it, and leave confident about what will work on their shelves. ROKA London delivers on all three.   This s …
Five Ways to Bring Trend Forecasting into Your Buying Strategy

Five Ways to Bring Trend Forecasting into Your Buying Strategy

08 Jan 2026 Ren Noel, Marketing Manager - Top Drawer
Trend forecasting isn’t a creative luxury — it’s a commercial advantage. As customers expect faster newness, clearer edits and more considered retail environments, the retailers who win in 2026 will b …
Why You Can’t Miss Top Drawer S/S26: The UK’s Premier Design-Led Trade Show
Top Drawer S/S26 isn’t just another buying trip — it’s where the retail year truly begins. As the first major sourcing moment of 2026, the show sets the tone for what retailers buy, how they curate, a …
How to Make the Most of Your Visit to Top Drawer: Insider Tips for Buyers

How to Make the Most of Your Visit to Top Drawer: Insider Tips for Buyers

23 Dec 2025 Ren Noel, Marketing Manager - Top Drawer
Top Drawer is designed to be intuitive, inspiring and time-efficient, but the buyers who gain the most value approach their visit with intention. With hundreds of brands, trend insight and education a …
Inside the Mind of the Modern Buyer: The 2026 Customer Mindset

Inside the Mind of the Modern Buyer: The 2026 Customer Mindset

08 Dec 2025 Ren Noel, Marketing Manager - Top Drawer
The modern retail buyer is evolving — fast. In 2026, buying decisions are shaped by far more than product alone. Values, risk, community and confidence now sit alongside margin and design. So who is t …
Budget 2025: The impact on UK retailers
Budget timing hits peak trading This year’s Budget lands right in the middle of Christmas trading, just as independents rely on peak footfall to offset a tough year of rising costs and cautious spendi …
Behind the Brand: Motif
When you first encounter Motif, you realise quickly that this isn’t confectionery as you know it. It’s art. It’s storytelling. It’s the quiet joy of something so thoughtfully made that you want to kee …
Gifting for Good: How ESG is Redefining the Future of Home & Gift Retail
Environmental, Social, and Governance (ESG) principles are no longer confined to corporate boardrooms. They are transforming what “good gifting” means across the home and gift sector. As sustainabilit …
Independent Retail Revival: How Indies Are Driving the UK’s Retail Future

Independent Retail Revival: How Indies Are Driving the UK’s Retail Future

30 Oct 2025 Ren Noel, Marketing Manager - Top Drawer
Independent retailers have become the heartbeat of the UK retail landscape. Agile, creative and deeply rooted in their communities, they are shaping how consumers shop and redefining what modern retai …
What Buyers Really Want: Insights from Top Drawer’s Retail Community

What Buyers Really Want: Insights from Top Drawer’s Retail Community

23 Oct 2025 Ren Noel, Marketing Manager - Top Drawer
The retail landscape evolves every season — but buyer priorities are becoming clearer, not broader. At Top Drawer, our retail buyer insights consistently point to one truth: modern buyers are seeking …
Fast FWD to Design: The Interior & Lifestyle Trends Defining 2026

Fast FWD to Design: The Interior & Lifestyle Trends Defining 2026

13 Oct 2025 Ren Noel, Marketing Manager - Top Drawer
Design in 2026 is moving with intention. Comfort, creativity and consciousness are shaping how interiors look, feel and function — and buyers are responding with a more considered, design-led approach …
Why Curated Collections Are the Future of Independent Retail

Why Curated Collections Are the Future of Independent Retail

09 Oct 2025 Ren Noel, Marketing Manager - Top Drawer
In an era of endless choice, independent retail isn’t winning by offering more — it’s winning by offering better. As we look ahead to 2026, curated collections have become more than a stylistic choice …
Design-Led Gifts That Are Dominating the 2026 Retail Landscape

Design-Led Gifts That Are Dominating the 2026 Retail Landscape

06 Oct 2025 Ren Noel, Marketing Manager - Top Drawer
Gifting is no longer about filling space on a shelf — it’s about values, stories and design that resonates long after the wrapping paper is gone. As consumer expectations continue to evolve, buyers ar …
Behind the Brand: Paveau

Behind the Brand: Paveau

08 Sept 2025 Holly Paine
When Paveau’s founder, Isabelle De Pauw, made the conscious choice to drink tap water at home, she quickly noticed something was missing. Stylish, practical, and reusable bottles simply weren’t out th …
Behind the Brand | Noss & Co
It all began with a wobbly teapot. On her family farm, founder Kirsty Morrison first picked up clay and shaped a little pot that still proudly sits at her mum’s house. That small spark grew into a pas …
Behind the Brand: KOSI London
Meet KOSI London, the design-led brand turning the humble sock into a statement of style. Crafted from bamboo for its silky-soft feel and sustainable credentials, every pair combines everyday comfort …
Independent Retailers: How to Stay Competitive in 2025
Independent retailers are the soul of the high street — curators of culture, champions of craft, and connectors between communities and the products they love. But with rising costs, changing consumer …
Pride in Every Product: Celebrating LGBTQIA+ Creativity in Retail
Design-led. Proudly inclusive. Beautifully bold.
From Lagos to London: Diverse Stories Behind Black-Owned Retail Brand
At Top Drawer, we don’t just showcase products — we platform stories. Stories of identity, creativity, and representation that shape the future of retail from the inside out. This season, we shine a l …
Top Drawer’s Hottest New Brands You Need to Know This Season
Fresh perspectives. Breakout creativity. The future of retail starts here. Every edition of Top Drawer brings a wave of fresh energy — and this season, our A/W25 line-up of new exhibitors is bursting …
Social Media Trends That Will Shape Retail in Late 2025
If you thought you had social media figured out, 2025 is here to shake things up. Consumer expectations are shifting fast, and for retailers, especially independents, social platforms aren’t just plac …
Celebrating LGBTQ+ History Month: Dean Morris on Pride, Creativity & Business
Representation in retail isn’t just about visibility—it’s about authenticity, humour, and the stories behind the brands we love. Dean Morris, founder of Dean Morris Cards, has been bringing bold, witt …
Exclusive S/S25 Trends

Exclusive S/S25 Trends

20 Jan 2025 Ren Noel
Top Drawer S/S25, in collaboration with The Better Trends Company, unveils exclusive trends for Spring/Summer 2025, offering a comprehensive guide to the season's top design directions. 
Top Drawer S/S25: Unveiling Trends and Welcoming Big-Budget Buyers.
Top Drawer S/S25 drew to a close last week, having hosted an impressive 7% more exhibitors than the previous January, whilst also delivering huge growth in big-budget attendees. The significant exhibi …
Interview with The Better Trends Company
Welcome to our exclusive interview with The Better Trends Company (TBTC), a trailblazing trend and design agency that has been making waves in the industry.
Behind The Brand: March Muses
Featured

Behind The Brand: March Muses

08 Jan 2025
What inspired you to start your business/brand? We were inspired by a simple but powerful idea: representation matters. As mothers, we wanted our children to see themselves reflected in the Christmas …
Multimedia Storefronts: Where Media Becomes the Marketplace
Discover how leading brands are transforming the retail landscape with multimedia storefronts. Explore how they're using 3D imaging, augmented reality, and virtual reality to create immersive shopping …
Building a Community Around Your Brand
What transforms a brand from just another name into a trusted part of someone’s life? It’s not the product alone—it’s the connections you build.
The Ultimate Guide to Top Drawer 2025: Everything You Need to Know
  Top Drawer 2025 is set to ignite the retail and design industries with an unforgettable showcase of creativity, innovation, and business opportunity. From 12–14 January at Olympia London, the event …
AWARDS DEADLINE EXTENDED: FINAL CHANCE TO ENTER GIFT OF THE YEAR 2025
The countdown continues, but there is good news for those who thought they missed their chance! The deadline to enter the Gift of the Year Awards 2025 has been extended to Monday 9th December 2024. Wi …
Behind The Brand: Buba Goods
Known for their bold, punchy and (sometimes unhinged) designs, Buba Goods aim to liven up your decor and bring a bit of magic to you, wherever you are in the world. Take a deep dive into this home dec …
Experiential Retail: Transforming Shopping into an Unforgettable Journey
Remember the last time a shopping trip felt more like an adventure than a chore? Perhaps you wandered into a store and found yourself immersed in a world that delighted your senses and sparked your im …
The Customer is King: Redefining the Retail Experience
The phrase "The customer is king" has long been a key principle in business, emphasising the importance of customer satisfaction and loyalty. In today's fast-changing retail landscape, this idea holds …
Behind The Brand: Pepin
Discover how Pepin is on a mission to evolve the plantcare routines of plant lovers. From early gardeners to unlucky beginners. From plant collectors to those who have only one love: their Aloe vera. …
Common Types of Creative Retail Customers and How to Sell to Them
Read our guest blog form Show Partner BIRA, British Independent Retailers Association and learn how to connect with different creative retail customers by understanding their unique styles and what ma …
Behind The Brand: A Beautiful Story
Driven by her love for Nepal and a deep desire to make a difference, Cathelijne left her corporate job to create A Beautiful Story—a brand that spreads joy through fair-made jewelry and accessories.
Behind The Brand: One of a Kind Club
Hear how Carol, the founder of One Of A Kind Club, infuses a splash of colour and confidence into your life with her handcrafted, feel-good jewellery. At One Of A Kind Club, Carol’s contemporary and p …
Behind The Brand: Drawn Goods
Created with love by a Chicago artist, Drawn Goods captures the quirky, relatable moments of life that inspire Becca’s playful illustrations. Her goal is for everyone to find something that makes them …
Beyond the Sample: Experience Products First-Hand at Top Drawer A/W24
Discover how attending Top Drawer A/W24 can empower you to make confident, design-led buying decisions that will set your retail business apart.
Behind The Brand: Conscious Yoga Collective
Discover the timeless beauty of bags inspired by Indian culture and block prints. Each exquisitely crafted piece offers a fun mix of traditional patterns with modern style, all handmade with love.     …
Retail Revolution: Riding the Whirlwind of Change at Top Drawer A/W24
Equip yourself with the products, insights, and connections needed to stay ahead in the fast-evolving retail landscape. 
Behind The Brand: Causebook
Be inspired by the mindfulness found in putting pen to paper, these notebooks redefine the art of note-taking, inviting you to pause and unlock your creativity! 
Behind The Brand: Mr Pickles
Mr Pickles is a British soft toy brand renowned for its thoughtful design. With a focus on crafting soft toys with simple, elegant shapes and muted colours, all with a touch of quirkiness. The goal, t …
Behind The Brand: Lacylou London
Discover the story behind Lacylou London's eye catching embellished fashion accessories, that have any fashionista catwalk-ready! 
Gift of the Year 2024 Finalists Announced
Congratulations to our exhibitors who are finalists for the Gift of the Year Awards! It is wonderful to see some of our top brand's new products and talent be recognised by the industry. Read on to se …
Behind the Brand: Little Belle Nightlights
This amazing international brand smashed it at their first Top Drawer! Take a look at the inspiring story behind these gorgeous nightlights. 
Be in the know with The Better Trends Co.
With Top Drawer just a few days away, get browsing our brands to ensure your new collection is bang on trend with the help of The Better Trends Co. Top Drawer's trend experts have curated their trend …
SHORTLIST UNVEILED FOR GIFT OF THE YEAR 2024

SHORTLIST UNVEILED FOR GIFT OF THE YEAR 2024

07 Jan 2024 The Giftware Association
Be the first to find out the shortlist for The Gift of the Year Awards! The Gift of the Year awards recognises some of the top brands and designers in the gift industry and the awards are the most hig …
Discover exciting new products from the rising stars of design
Europe’s largest Art and Design University, the University of the Art's London, will present up-and-coming designers at Top Drawer within the Launchpad sector. 
Behind the Brand: Trixie
The international Play brand knows what it takes to make high-quality products that appeal to parents and improve the lives of the children who use them. With imagination at the core of their ethos, r …
Behind the Brand: Victoria Eggs
The beautifully British brand has handcrafted products with a wondferful customer-centric ethos. Read about their journey from a simple illustration to an established and thriving company! 
Gift of the Year Awards Deadline Extended to Midnight December 8th
In response to overwhelming demand, accommodate last-minute entrants band for brands to complete their entries, the Gift of the Year Awards is pleased to announce the final extension of the submission …
Behind the Brand: Ammazzi
This wonderfully sustainable fashion brand has changed the game with their sleek design and concept. Using recycled materials from plastic water bottles, Ammazzi shows us how fashion and sustainabilit …
Love Your High Street Week: A Celebration of Success
The British Independent Retailers Association (Bira) launched Love Your High Street Week in 2023 to celebrate the incredible independent retailers that make our high streets so special. The week-long …
Behind the Brand | Neve's Bees
Check out all the buzz around Neve's Bees and their truly sustainable wellbeing products. This natural brand is a standout both inside and out! 
Behind the Brand: Kali Stileman Publishing
This mother-daughter team brings children's greeting cards to a whole other level. Check out the story behind this inspiring brand sure to make your storefront shine. 
TWO WEEKS TO GO…GIFT OF THE YEAR 2024
This is it, the FINAL TWO WEEKS of the largest competition in the gift and homeware world, your chance to enter your fabulous products and get them seen by the buyers and retailers who judge the compe …
Behind the Brand: Fog Linen
This lovely linen brand's beautiful products reflect the elegance and simplicity of the versatile fabric. Take a peek into their international past and the story behind the name.  
Behind the Brand: Homewick
Hear about Homewick's wonderful journey towards creating their expert line of home fragrances. This wellbeing brand was an amazing addition to Top Drawer A/W23! 
Behind the Brand: Panier des Sens
This luscious French brand has both beautiful products and a wonderfully inspiring story. Discover below why the amazing Panier des Sens can be your next bestseller!
Design Stories: TOFT
Cuddle up with these sweet stuffies from TOFT. Expertly hand-crafted from natural British Yarn, this beautiful brand brings together its sweet designs with crochet education.  
Design Stories: Joanne de Pace
Discover what makes Joanne de Pace's lovely designs filled with uniqueness and fun! This wonderful Greetings and Stationary brand is launching their new selection at Top Drawer and we cannot wait to s …
Behind the Brand: Purnima Fragrances
Light up your senses with the stunning scents crafted by Purnima Fragrances. Add beauty and grace to any room with these lovely products inspired by nature. 
Behind the Brand: I am Roxanne
Uncover the artistry of I am Roxanne's beautiful hand-painted designs. These gorgeous greeting cards and their uplifting messaging will put a smile on the face of anyone you give these cards to!     
Top Drawer 2023: A Sneak Peek into the Future of Retail Trends
Top Drawer offers early access to pioneering products and trends forecasting. This equips buyers to captivate customers and lead industry evolution.
RetailFest at Top Drawer 2023: Unleash Success with Insights from Industry Leaders
RetailFest speaker sessions at Top Drawer offer insights from experts to boost business growth. The interactive format provides tailored learning.
Discover British Brilliance: Explore Over 500 UK Designers at Top Drawer 2023
Top Drawer spotlights UK design, allowing buyers to source locally made, high-quality products. This creates a deeper customer connection.
Design Stories: Pencil Me In
The possibilities are endless when you're writing with one of Pencil Me In's personalised pencils. With witty sayings and fun colours, these sweet gifts will make any shop shelf pop.
Top Drawer: A Global Showcase for Unique Designs and Retail Success
Top Drawer returns in September 2023, enabling exhibitors to showcase designs globally. The event also provides learning opportunities to evolve businesses.
Unlocking the World of Unique Products: Top Drawer and the Power of Trade Shows
For buyers, Top Drawer offers quality UK-created products. The in-person experience allows tactile product evaluation and networking with creators.
Standing Out as an Exhibitor at Top Drawer: Your Route to Success
As a Top Drawer exhibitor, showcasing new products, masterful displays, and meaningful engagement can help brands stand out. The event enables trendsetting and storytelling.
Boost Your Independent Store's Viewership in 2023/2024 with Digital Strategy
For boutique retailers, short-form content, blogs, YouTube, and influencers can boost online visibility. Platforms like Top Drawer provide fresh content to engage customers digitally.
Design Stories: Nina Bombina
Inspired by maximalist design, these colourful creations by Nina Bombina are sure to pop this Autumn in our Launchpad sector! Read about how this new business approaches their own unique design and cr …
4 Proven Strategies to Amplify Your Buying Power for 2023/2024
For buyers, attending Top Drawer, participating in seminars, discovering unique products, and networking are key to maximizing buying power. The show offers product sourcing, insights, and community.
4 Essential Strategies to Skyrocket Your Brand in 2023/2024: Top Drawer Exhibitor's Guide
As exhibitors prepare for 2023/2024, attending trade shows, embracing short-form content, monitoring popular trends, and proactive planning can boost brands. Top Drawer provides exposure and sales gro …
Top Drawer AW23: The Must-Attend Trade Show Event of the Year!
Top Drawer is returning in September 2023. As the UK's premier design-led show, it connects industry experts and offers opportunities to discover, trade, and learn. With exhibitors eager to showcase t …
Behind the Brand: Suck UK
Jump into the world of the many brands behind fan favourite SUCK UK. These playful and fun products are sure to brighten your day and fill you with inspiration! 
Design Stories: Pivot
Uncover the artistry of Pivot's ethically founded creations. Read the inspiring story on how this brand combines making a difference with making a variety of gorgeous products.
Behind the Brand: Rumble Cards
Discover the colourful creativity found in Rumble Cards' products. With a focus on helping artists grow, we're sure these gorgeous creations will be a fan favourite! 
Design Stories: HappyTrays
Dive into the expertly designed world of HappyTrays. See how this wonderful Launchpad brand marries design and functionality in its Swiss-inspired trays. 
Behind the Brand: Podium Pet Products
Pamper you and your pet with Pet Podium Products' Be:Loved range of hand-crafted, natural care products. Designed to align you and your pet's lifestyles "from palm to paw", take a peek at this lovely …
Behind The Brand: Candle Wise
Take a trip round the world with Candle Wise's beautifully scented candles which are sure to evoke wanderlust and the need for a holiday. Creator Isabella has drawn on her passion for travel to create …
Day In The Life: Sniffe & Likkit
Dogs have become more than just pets to many people and customers are looking for ways to pamper their pooch - enter Sniffe & Likkit! This fun brand of dog products are perfect for customers looking t …
Behind The Brand: Sister Paper Co.
Bring some mystic flare to your greeting cards collection with Sister Paper Co.'s beautiful card collection. The range's empowering and dreamy illustrations offer a diverse and relatable selection of …
Behind The Brand: Andhand
Transform your desk with Andhand's beautiful tools that will inspire your inner creative. The British pen and stationery brand focus on creating products which embrace our new working practises and en …
Day In The Life: FV Jewellery
See what it takes to run a thriving jewellery business with Helen from FV Jewellery. The New Zealand based brand are committed to sharing stories through jewellery and their pieces aim to bring togeth …
Behind The Brand: Contour Chocolate
Get your tastebuds tingling with the delicious treats from Contour Chocolate who are brand new to Top Drawer. You know we love all things new, which is why we don't want you to miss out on this brilli …
Day In The Life With Lucky Ink
Discover the the bright and vibrant world of Lucky Ink! If your customers love fun, colourful greeting cards then you need to stock Lucky Ink. The eye catching designs and the humorous slogans are sur …
Behind The Brand: Tom's Studio
What inspired you to start your business/brand? The idea for Tom's Studio came from watching my wife Gemma use a plastic mass-produced calligraphy pen which I felt didn't match the quality of her beau …
Behind The Brand: Pivot
Pivot not only make beautifully hand-crafted jewellery but the ethos behind the brand is just as beautifully empowering. Brand creator Alice was inspired by her day job at a London hostel when she wan …
Mark your calendars – the industry’s biggest buying event returns in January for their SS23 show!
Held in the heart of London, Top Drawer is the UK's leading design-led trade show, carefully curated with buyers in mind, complimented by Top Drawer On Demand - the digital platform connecting brands …
Behind The Brand: Best Years
You won't be able to resist the cuteness of Best Years adorable range of soft toys. Let your young customers imagination go wild with the delightful mix of animals from dinosaurs to bunnies to sausage …
Behind The Brand: Victoria Eggs
Enjoy exploring the new collection from quintessential British brand, Victoria Eggs. A favourite amongst Top Drawer buyer's, designer Victoria is excited to launch her new Coronation collection along …
Pantone's Colour of 2023: Viva Magenta
Discover the colour that needs to be part of your 2023 collection, Viva Magenta. 
Inside Our Gift Sector

Inside Our Gift Sector

01 Dec 2022 Franky Sequeira
Take a closer look at our Gift sector, which is bursting with the latest product launches your customers will be shopping in the new year. 
Day In The Life Of: Raspberry Blossom
Peek behind the brand and see what goes on at the Raspberry Blossom office as they prepare for Top Drawer. Meet their team and get an exclusive look at how they design and create their vibrant card co …
Behind The Brand | Noor & Katu
If you are looking for expertly crafted gifts, look no further than Noor & Katu. The brand's charitable nature gives women in Armenia the opportunity to work and thrive creating their products. So giv …
Behind the brand | Ashiana Accessories
Who doesn't love stylish yet affordable jewellery? Well look no further than Ashiana Accessories who will be returning to Top Drawer Spring with their brand new collection sure to delight and inspire …
Meet the UAL designers from Top Drawer's Launchpad sector
Take a look back at our UAL exhibitors from Top Drawer Autumn - plus a sneak peek at the brands joining Launchpad in January! 
BEHIND THE BRAND | OLIVE & CLIVE
Do you want to delight your customers with cute humorous cards - well Olive & Clive is the brand you're looking for! Sarah has created a fantastic range of prints and designs that are sure to make you …
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