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Behind The Brand: Gandys
At Top Drawer, buyers are drawn to brands with a clear point of view — products that feel purposeful, design-led and grounded in real life. Gandys is one of those brands. Built around the belief that …
Behind the Brand: ROKA London
At Top Drawer, buyers come to do three things: discover great product, meet the people behind it, and leave confident about what will work on their shelves. ROKA London delivers on all three.   This s …
Behind the Brand | Nuamore
One of Nuamore’s proudest achievements? Growth — and not just in sales. What started as a two-person idea has become a 40-strong team, each bringing creativity, insight and energy into the brand. That …
Behind the Brand | Manucurist
Born from a family nail salon and reimagined through a luxury fashion lens, Manucurist is redefining modern manicures with vegan, plant-based formulas that deliver on health, performance and style. Fr …
Behind the Brand | LOQI
LOQI transforms the everyday bag into an affordable art canvas, collaborating with contemporary artists and world-renowned cultural institutions to create collectible, design-led essentials that are m …
Budget 2025: The impact on UK retailers
Budget timing hits peak trading This year’s Budget lands right in the middle of Christmas trading, just as independents rely on peak footfall to offset a tough year of rising costs and cautious spendi …
Behind the Brand: Motif
When you first encounter Motif, you realise quickly that this isn’t confectionery as you know it. It’s art. It’s storytelling. It’s the quiet joy of something so thoughtfully made that you want to kee …
Behind the Brand: Biscuiteers
Back in 2007, Harriet Hastings had a simple yet brilliant idea. Spotting a gap in the food gifting market, she set out to create something truly original: luxury biscuits that were stylish, postable, …
Behind the Brand: Paveau

Behind the Brand: Paveau

08 Sept 2025 Holly Paine
When Paveau’s founder, Isabelle De Pauw, made the conscious choice to drink tap water at home, she quickly noticed something was missing. Stylish, practical, and reusable bottles simply weren’t out th …
Behind the Brand | Noss & Co
It all began with a wobbly teapot. On her family farm, founder Kirsty Morrison first picked up clay and shaped a little pot that still proudly sits at her mum’s house. That small spark grew into a pas …
Behind the Brand: KOSI London
Meet KOSI London, the design-led brand turning the humble sock into a statement of style. Crafted from bamboo for its silky-soft feel and sustainable credentials, every pair combines everyday comfort …
Behind The Brand: March Muses
Featured

Behind The Brand: March Muses

08 Jan 2025
What inspired you to start your business/brand? We were inspired by a simple but powerful idea: representation matters. As mothers, we wanted our children to see themselves reflected in the Christmas …
Building a Community Around Your Brand
What transforms a brand from just another name into a trusted part of someone’s life? It’s not the product alone—it’s the connections you build.
Behind The Brand: Buba Goods
Known for their bold, punchy and (sometimes unhinged) designs, Buba Goods aim to liven up your decor and bring a bit of magic to you, wherever you are in the world. Take a deep dive into this home dec …
Behind The Brand: Pepin
Discover how Pepin is on a mission to evolve the plantcare routines of plant lovers. From early gardeners to unlucky beginners. From plant collectors to those who have only one love: their Aloe vera. …
Behind The Brand: A Beautiful Story
Driven by her love for Nepal and a deep desire to make a difference, Cathelijne left her corporate job to create A Beautiful Story—a brand that spreads joy through fair-made jewelry and accessories.
Behind The Brand: One of a Kind Club
Hear how Carol, the founder of One Of A Kind Club, infuses a splash of colour and confidence into your life with her handcrafted, feel-good jewellery. At One Of A Kind Club, Carol’s contemporary and p …
Behind The Brand: Drawn Goods
Created with love by a Chicago artist, Drawn Goods captures the quirky, relatable moments of life that inspire Becca’s playful illustrations. Her goal is for everyone to find something that makes them …
Beyond the Sample: Experience Products First-Hand at Top Drawer A/W24
Discover how attending Top Drawer A/W24 can empower you to make confident, design-led buying decisions that will set your retail business apart.
Behind The Brand: Conscious Yoga Collective
Discover the timeless beauty of bags inspired by Indian culture and block prints. Each exquisitely crafted piece offers a fun mix of traditional patterns with modern style, all handmade with love.     …
Behind The Brand: Causebook
Be inspired by the mindfulness found in putting pen to paper, these notebooks redefine the art of note-taking, inviting you to pause and unlock your creativity! 
Behind The Brand: Mr Pickles
Mr Pickles is a British soft toy brand renowned for its thoughtful design. With a focus on crafting soft toys with simple, elegant shapes and muted colours, all with a touch of quirkiness. The goal, t …
Behind The Brand: Lacylou London
Discover the story behind Lacylou London's eye catching embellished fashion accessories, that have any fashionista catwalk-ready! 
Behind the Brand: Little Belle Nightlights
This amazing international brand smashed it at their first Top Drawer! Take a look at the inspiring story behind these gorgeous nightlights. 
132 Results