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Behind the Brand: ROKA London
At Top Drawer, buyers come to do three things: discover great product, meet the people behind it, and leave confident about what will work on their shelves. ROKA London delivers on all three.   This s …
Budget 2025: The impact on UK retailers
Budget timing hits peak trading This year’s Budget lands right in the middle of Christmas trading, just as independents rely on peak footfall to offset a tough year of rising costs and cautious spendi …
Behind the Brand: Motif
When you first encounter Motif, you realise quickly that this isn’t confectionery as you know it. It’s art. It’s storytelling. It’s the quiet joy of something so thoughtfully made that you want to kee …
Behind the Brand: Paveau

Behind the Brand: Paveau

08 Sept 2025 Holly Paine
When Paveau’s founder, Isabelle De Pauw, made the conscious choice to drink tap water at home, she quickly noticed something was missing. Stylish, practical, and reusable bottles simply weren’t out th …
Behind the Brand | Noss & Co
It all began with a wobbly teapot. On her family farm, founder Kirsty Morrison first picked up clay and shaped a little pot that still proudly sits at her mum’s house. That small spark grew into a pas …
Behind the Brand: KOSI London
Meet KOSI London, the design-led brand turning the humble sock into a statement of style. Crafted from bamboo for its silky-soft feel and sustainable credentials, every pair combines everyday comfort …
Behind The Brand: March Muses
Featured

Behind The Brand: March Muses

08 Jan 2025
What inspired you to start your business/brand? We were inspired by a simple but powerful idea: representation matters. As mothers, we wanted our children to see themselves reflected in the Christmas …
Building a Community Around Your Brand
What transforms a brand from just another name into a trusted part of someone’s life? It’s not the product alone—it’s the connections you build.
Behind The Brand: Buba Goods
Known for their bold, punchy and (sometimes unhinged) designs, Buba Goods aim to liven up your decor and bring a bit of magic to you, wherever you are in the world. Take a deep dive into this home dec …
Behind The Brand: Pepin
Discover how Pepin is on a mission to evolve the plantcare routines of plant lovers. From early gardeners to unlucky beginners. From plant collectors to those who have only one love: their Aloe vera. …
Behind The Brand: A Beautiful Story
Driven by her love for Nepal and a deep desire to make a difference, Cathelijne left her corporate job to create A Beautiful Story—a brand that spreads joy through fair-made jewelry and accessories.
Behind The Brand: One of a Kind Club
Hear how Carol, the founder of One Of A Kind Club, infuses a splash of colour and confidence into your life with her handcrafted, feel-good jewellery. At One Of A Kind Club, Carol’s contemporary and p …
Behind The Brand: Drawn Goods
Created with love by a Chicago artist, Drawn Goods captures the quirky, relatable moments of life that inspire Becca’s playful illustrations. Her goal is for everyone to find something that makes them …
Beyond the Sample: Experience Products First-Hand at Top Drawer A/W24
Discover how attending Top Drawer A/W24 can empower you to make confident, design-led buying decisions that will set your retail business apart.
Behind The Brand: Conscious Yoga Collective
Discover the timeless beauty of bags inspired by Indian culture and block prints. Each exquisitely crafted piece offers a fun mix of traditional patterns with modern style, all handmade with love.     …
Behind The Brand: Causebook
Be inspired by the mindfulness found in putting pen to paper, these notebooks redefine the art of note-taking, inviting you to pause and unlock your creativity! 
Behind The Brand: Mr Pickles
Mr Pickles is a British soft toy brand renowned for its thoughtful design. With a focus on crafting soft toys with simple, elegant shapes and muted colours, all with a touch of quirkiness. The goal, t …
Behind The Brand: Lacylou London
Discover the story behind Lacylou London's eye catching embellished fashion accessories, that have any fashionista catwalk-ready! 
Behind the Brand: Little Belle Nightlights
This amazing international brand smashed it at their first Top Drawer! Take a look at the inspiring story behind these gorgeous nightlights. 
Be in the know with The Better Trends Co.
With Top Drawer just a few days away, get browsing our brands to ensure your new collection is bang on trend with the help of The Better Trends Co. Top Drawer's trend experts have curated their trend …
Behind the Brand: Trixie
The international Play brand knows what it takes to make high-quality products that appeal to parents and improve the lives of the children who use them. With imagination at the core of their ethos, r …
Behind the Brand: Victoria Eggs
The beautifully British brand has handcrafted products with a wondferful customer-centric ethos. Read about their journey from a simple illustration to an established and thriving company! 
Behind the Brand: Ammazzi
This wonderfully sustainable fashion brand has changed the game with their sleek design and concept. Using recycled materials from plastic water bottles, Ammazzi shows us how fashion and sustainabilit …
Behind the Brand | Neve's Bees
Check out all the buzz around Neve's Bees and their truly sustainable wellbeing products. This natural brand is a standout both inside and out! 
Behind the Brand: Kali Stileman Publishing
This mother-daughter team brings children's greeting cards to a whole other level. Check out the story behind this inspiring brand sure to make your storefront shine. 
Behind the Brand: Fog Linen
This lovely linen brand's beautiful products reflect the elegance and simplicity of the versatile fabric. Take a peek into their international past and the story behind the name.  
Behind the Brand: Homewick
Hear about Homewick's wonderful journey towards creating their expert line of home fragrances. This wellbeing brand was an amazing addition to Top Drawer A/W23! 
Behind the Brand: Panier des Sens
This luscious French brand has both beautiful products and a wonderfully inspiring story. Discover below why the amazing Panier des Sens can be your next bestseller!
Behind the Brand: Purnima Fragrances
Light up your senses with the stunning scents crafted by Purnima Fragrances. Add beauty and grace to any room with these lovely products inspired by nature. 
Behind the Brand: I am Roxanne
Uncover the artistry of I am Roxanne's beautiful hand-painted designs. These gorgeous greeting cards and their uplifting messaging will put a smile on the face of anyone you give these cards to!     
Boost Your Independent Store's Viewership in 2023/2024 with Digital Strategy
For boutique retailers, short-form content, blogs, YouTube, and influencers can boost online visibility. Platforms like Top Drawer provide fresh content to engage customers digitally.
Behind the Brand: Suck UK
Jump into the world of the many brands behind fan favourite SUCK UK. These playful and fun products are sure to brighten your day and fill you with inspiration! 
Behind the Brand: Rumble Cards
Discover the colourful creativity found in Rumble Cards' products. With a focus on helping artists grow, we're sure these gorgeous creations will be a fan favourite! 
Behind the Brand: Podium Pet Products
Pamper you and your pet with Pet Podium Products' Be:Loved range of hand-crafted, natural care products. Designed to align you and your pet's lifestyles "from palm to paw", take a peek at this lovely …
Behind The Brand: Candle Wise
Take a trip round the world with Candle Wise's beautifully scented candles which are sure to evoke wanderlust and the need for a holiday. Creator Isabella has drawn on her passion for travel to create …
Behind The Brand: Sister Paper Co.
Bring some mystic flare to your greeting cards collection with Sister Paper Co.'s beautiful card collection. The range's empowering and dreamy illustrations offer a diverse and relatable selection of …
Behind The Brand: Andhand
Transform your desk with Andhand's beautiful tools that will inspire your inner creative. The British pen and stationery brand focus on creating products which embrace our new working practises and en …
Behind The Brand: Contour Chocolate
Get your tastebuds tingling with the delicious treats from Contour Chocolate who are brand new to Top Drawer. You know we love all things new, which is why we don't want you to miss out on this brilli …
Behind The Brand: Tom's Studio
What inspired you to start your business/brand? The idea for Tom's Studio came from watching my wife Gemma use a plastic mass-produced calligraphy pen which I felt didn't match the quality of her beau …
Behind The Brand: Pivot
Pivot not only make beautifully hand-crafted jewellery but the ethos behind the brand is just as beautifully empowering. Brand creator Alice was inspired by her day job at a London hostel when she wan …
Behind The Brand: Best Years
You won't be able to resist the cuteness of Best Years adorable range of soft toys. Let your young customers imagination go wild with the delightful mix of animals from dinosaurs to bunnies to sausage …
Behind The Brand: Victoria Eggs
Enjoy exploring the new collection from quintessential British brand, Victoria Eggs. A favourite amongst Top Drawer buyer's, designer Victoria is excited to launch her new Coronation collection along …
Behind The Brand | Noor & Katu
If you are looking for expertly crafted gifts, look no further than Noor & Katu. The brand's charitable nature gives women in Armenia the opportunity to work and thrive creating their products. So giv …
Behind the brand | Ashiana Accessories
Who doesn't love stylish yet affordable jewellery? Well look no further than Ashiana Accessories who will be returning to Top Drawer Spring with their brand new collection sure to delight and inspire …
BEHIND THE BRAND | OLIVE & CLIVE
Do you want to delight your customers with cute humorous cards - well Olive & Clive is the brand you're looking for! Sarah has created a fantastic range of prints and designs that are sure to make you …
Behind the brand | Deafmessanger
Deafmessanger have reinvented the notebook with their cleverly created and nostalgia evoking designs and styles. Learn more about how creator Kucin was inspired to start the brand and the interesting …
Behind the Brand | Happy Paul
We all know the importance of self-care and Happy Paul's products are here to help you relax and unwind. 
Behind the brand | Wild Lines
Meet Jen from Wild Lines who's exquisite artwork is not only created with passion but also with a true love for nature and art. After a successful first time at Top Drawer learn more about Jen's artwo …
Behind the Brand | Rock & Ruddle
After a successful time at Top Drawer, Rock & Ruddle highly enjoy being at the show and meeting our community of buyers. The brand's beautiful hairbrushes make perfect gifts or personal treats as well …
Behind the Brand | Pachee
Want to brighten up your childs clothes or backpack? Then look no further than Pachee's fun and creative fashion accessories which are sure to brighten any school bag or denim jacket. 
Behind the Brand | Spritz Wellness
Unwind with the help of Spritz Wellness calming self care products. The brand's passion for a balanced lifestyle and aromatherapy inspired their range of candles, body products and more - all with the …
Behind the brand | BIJU JEWELLERY
Discover the bold and unique jewellery from Biju Jewellery at the brand's first Top Drawer. The brand will be launching their new Medusa collection at the show which you don't want to miss, their inno …
BEHIND THE BRAND | SUZANNE ODDY DESIGN
Get ready to discover truly spellbinding interior accessories from Suzanne Oddy Design. These unique wall pieces add a mystical touch to home spaces, so be sure not to miss out on adding these pieces …
Behind the Brand | Ease London
Alice created Ease London out of her passion for being environmentally conscious. Her phthalate and paraben free candle range make luxurious gifts as the beautifully packaged candles compliment stylis …
BEHIND THE BRAND | THE MAKE ARCADE
If you are looking for a cute gift, The Make Arcade's sets are perfect! Their sweet designs with catchy slogans are a great modern take on age old cross stitch. 
BEHIND THE BRAND | SALISA
Relax in comfortable but stylish scarves and kaftans from the Salisa's colourful range. The variety of prints and colours ensure there is a print for any customer making the pieces a key part of any f …
BEHIND THE BRAND | KARINITI
Keep on top of your tasks with Kariniti's clean and classic stationery. Top Drawer Spring was the brand's first time at the show and were overjoyed with the reception their products got! 
BEHIND THE BRAND | LAIZE LONGUE
Relax in comfort with Laize Longue's effortless stylish picnic mats that make outdoor socialising kinder on your body and more serene. Discover the colourful range of mats that fold conveniently makin …
Behind The Brand | Rumble Cards
Rumble Cards bright and bold card designs get the party going from the first opening of an envelope. Designer Jess has grown her business from selling on Etsy to meeting buyers at trade shows like Top …
Behind the Brand | Original Duckhead
The quirky but cute designs of the Original Duckhead umbrella are not only eye catching products but their sustainability makes them a customer favourite. 
Behind the Brand | Blade & Rose
Blade & Rose returned to Top Drawer with their beautifully cute new Peter Rabbit collection. The brand's functional and fun designs are a great staple for any baby on the move. 
Behind The Brand | Avalana Designs
Avalana Design's brings bold vibrant colours in to your home with eye catching wall murals and prints that are sure to transform the decor of any home. 
Behind the Brand | Black and Sigi
Black and Sigi had a marvellous time at Top Drawer meeting many new buyers and receiving great feedback on their products! 
Behind the Brand | Play Press Toys
Press Play Toys are bringing a new creative approach to children's toys with their innovative design, craft skills and imaginative play, making their products sure to be favourites with children of al …
Behind the Brand | Studio Mito
Make sure you swing by Studio Mito's stand to see their eye catching bold cushion collection! 
Behind the brand | Sniffe & Likkit
Pamper your pooch with the all natural dog beauty products! Sniffe & Likkit have created a dog grooming range that uses gentle ingredients to keep your dog smelling sweetly and their fur glistening! 
Behind the Brand | Shropshire Shades
Shropshire Shades in part of leading lighting brand Innermost who pride themselves on curating an innovative collection of lighting solutions. 
Behind the Brand | LIGA
Customers looking for sustainable products are sure to fall for LIGA's seaside and nature-inspired kitchen and homeware products. Their neutral tones with a splash of colour bring the seaside to the d …
Behind the Brand | Made by Lottie Day
If you are looking for uniquely printed homewares then Made By Lottie Day has you covered. Her freshly simple designs bring nature, wildlife and food prints to everyday items from tea towels to napkin …
Behind the Brand | My Papercut Forest
My Papercut Forest brings together intricate artistry and heartwarming scenes, which make great gifts and craft activities. With the brand also featuring in this year's Trend stand, creator Silvina is …
Behind the brand | Home County Candle Co.
Enjoy scents inspired by the UK's landscapes and countryside created by Home County Candles Co. The husband and wife team have captured the beauty and tranquility of our country's landscapes wonderful …
Behind The Brand | Amaura London
If you are looking for relaxation and harmony, then look no further than Amaura London. Their simply stylish candles and reed diffusers ooze heavenly scents that calm the senses and bring tranquility …
Behind the Brand | Faro Home
Sisters Farheen and Ozma created FARO out of their passion for Indian artistry and colours due to their childhoods growing up in India. Their bright and bold home accessories and nightwear bring beaut …
Behind the Brand | Duo-Hue
Amelia at DUO-HUE used lockdown to start her business creating unique embroidery pieces and in a short amount of time her business has grown brilliantly! Having already been featured in design magazin …
Behind the Brand | Innermost
Innermost pride themselves on their designers innovative and contemporary designs, which bring a modern twist to tradition furniture and lights. Their design focused approach has made them one of the …
Behind The Brand | Katrina Sophia
Bring nature into any space or area of your life with Katrina Sophia's charming range of plant inspired homeware and gifts. Drawing on her passion for the natural world, her illustrations being the ou …
Behind the Brand | Vurchoo
Vurchoo was born out of creator Alex's drive to create beautiful jewellery that has a positive impact on the world. Inspired by the art of street children, Alex creates pieces which not only look styl …
Behind the Brand | Matere Studio
When the pandemic hit Graphic Designer Jess Howard found a new way to bring her passions for print design and unique materials together by creating Matere Studio. 
BEHIND THE BRAND | Olive & Berry
Dogs are no longer just pets but furry family members who deserve sumptuous, aesthetically pleasing beds, toys and accessories. Olive & Berry bring their passion for dogs and interiors together by cre …
BEHIND THE BRAND | DEADPAN CARDS
Deadpan's truthfully refreshing cards range is sure to bring giggles and sarcastic eye rolls to any celebration. With the brand being born out of the creator's dislike for cringeworthy cards, Deadpan …
BEHIND THE BRAND | VICTORIA EGGS
Victoria Eggs draws on childhood inspiration to create the designs on her homeware products. Coming from a fine art background Victoria creates intricate designs that add a sophisticated touch to even …
BEHIND THE BRAND | Blackmarket
Blackmarket is a fresh sustainable start up that is making consumers re-think the way they buy handwash. The brand's dedication to eliminating single-use plastics from their products and allowing cons …
BEHIND THE BRAND | Coffeenotes
Discover the innovative sustainability ethos behind Coffeenotes from their Marketing Manager, Chess. The stationery brand may have only begun during the pandemic but they have an exciting future ahead …
BEHIND THE BRAND | HANNAH REFAAT
Textile designer Hannah Refaat uses her British - Egyptian heritage as inspiration for her accessories collection. Drawing on Middle Eastern environments, colours, materials and techniques she has cre …
BEHIND THE BRAND | CoconuTacha
CoconuTacha is a vibrant stationery brand consisting of bright and uplifting colour palettes sure to draw any stationery lover attention! Founder and Director Natacha started the business when she was …
BEHIND THE BRAND | Haynes Foods
Family run Haynes Gourmet was started by Charity Haynes along with her Father and Husband. It was birthed out of the family's love for Candied Jalapenos which they have now brought to the UK market. 
BEHIND THE BRAND | Carpe Lumen
Ed Crispin launched his photography company Carpe Lumen at the end of 2019 having been a photographer for 25 years. From his experience he has created a range of greetings cards using his extensive ar …
BEHIND THE BRAND | Ruby Kite
RubyKite was created after friends Tamara and Joy began transferring Tamara's art prints in to textile designs and printing them on silk scarves. They wanted to create a brand focused on fashion longe …
BEHIND THE BRAND | FRAAS
Family run brand FRAAS treasures heritage, passion and tradition at the centre of it's business practices and product creation. Along with ensuring their woven jacquards are sustainable the company us …
BEHIND THE BRAND | Branch Jewellery
Since 2003 Branch Jewellery have been creating stunning wooden jewellery in timeless styles and bold designs. The brand focuses on using sustainable practices including Fair Trade for their suppliers, …
BEHIND THE BRAND | Sally Tettersell Designs
As the world slowed down during 2020 due to the pandemic and subsequent lockdowns, Sally Tettersell began her retro inspired surface pattern design business. Drawing on childhood memories which helped …
BEHIND THE BRAND | Teddo Play

BEHIND THE BRAND | Teddo Play

03 Sept 2021 Inonge Litia
Can you give an introduction to who you are and who/what your brand is and how long your brand has been around for? Is this your first Top Drawer?  Hello, we’re Keisha & Amit, the wife & husband team …
BEHIND THE BRAND | Skin Lux CO.
Can you give an introduction to who you are and who/what your brand is and how long your brand has been around for? Is this your Top Drawer? My name is Jessica McLean and I am the owner of SKIN LUX CO …
BEHIND THE BRAND Wrapuccino

BEHIND THE BRAND Wrapuccino

07 Oct 2020 Jordan Evans
Reinvigorating the world of wrapping just in time for the busy festive period, we took a few minutes to get to know how sustainable new brand Wrapuccino came to life, plus learn a bit more about what’ …
BEHIND THE BRAND Concrete & Wax

BEHIND THE BRAND Concrete & Wax

28 Sept 2020 Jordan Evans
Bringing something truly different to a crowded market is no easy feat, but CONCRETE & WAX has done just that with their unique range of modular, stackable candles—which allow for ultimate impact and …
BEHIND THE BRAND Ask Mummy & Daddy

BEHIND THE BRAND Ask Mummy & Daddy

24 Sept 2020 Jordan Evans
With a variety of exciting sweet treats in their range, including a 24k gold leaf gummy bear, Ask Mummy & Daddy has become a firm favourite for the likes of Selfridges and the Beckhams. We asked their …
BEHIND THE BRAND Rebecca J Mills Designs
Having made her debut as part of Spotted in 2019, Rebecca J Mills Designs has moved from strength to strength, applying her captivating designs to a growing range of products across the lifestyle spec …
BEHIND THE BRAND: Sarah Jane Hemsley Upholstery
The range of handcrafted products include cushions, drum lampshades, fabric by the metre, tableware and reupholstered vintage chairs. The Collection has a distinctly mid-century feel with the artwork …
BEHIND THE BRAND: Doodle Dents

BEHIND THE BRAND: Doodle Dents

29 Jul 2020 Emma Telford
Invented by a 6-year-old girl - Doddle Dents is a new mindful form of art that’s truly intuitive, creative and rewarding. We chat the founder Chris and get to know the brand a little better…
BEHIND THE BRAND: Gin in a Tin
Set in the quintessentially British countryside of the Cotswolds, Gin In A Tin started as the brainwave of the locally-known gin connoisseur, Martin Agius, founder of the renowned Gin Pantry. A destin …
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