BLOG

At Top Drawer, buyers come to find products that spark conversation, deliver commercial confidence and reflect how customers want to live now. LOQI does all three — turning the everyday bag into a design-led cultural object that customers choose, keep and love.

Founded with the ambition to reimagine the bag as an affordable art canvas, LOQI pushes far beyond category norms. By collaborating with contemporary artists and partnering with world-renowned museums, the brand has built a global creative network — producing bags that feel collectible, expressive and purposeful.

Design-led, by intention

LOQI’s philosophy is refreshingly simple: if the same energy goes into making a badly designed bag as a beautiful one, why not invest in exceptional design? Every LOQI bag balances striking visual storytelling with serious functionality, resulting in products that are used more often — and kept for longer.

For retailers, that means strong shelf appeal paired with repeat-use value: bags that don’t just sell once, but become part of everyday life.

Values buyers can stand behind

LOQI is guided by thoughtful design, long-term use and responsible production. Quality, aesthetics and performance are never compromised — and sustainability is built into the brand’s DNA, not added as an afterthought.

In 2020, LOQI made the switch to 100% recycled materials, alongside Greenpeace-certified electricity, FSC-certified packaging and low-impact shipping partners. Looking ahead, the brand is taking an even bigger step: in 2026, LOQI will introduce CICLO® biodegradable material, designed to reduce long-term microplastic pollution while maintaining premium quality.

Their mission? To prove that design excellence and environmental responsibility can go hand in hand — and drive meaningful impact.

Art world credibility, global reach

Few brands can claim LOQI’s cultural credentials. Highlights include long-term collaborations with leading institutions such as Tate, the Van Gogh Museum, Rijksmuseum, Getty and the MoMA Design Store, alongside limited-edition collections for Art Basel worldwide. The brand launched with a licensed collaboration with Gerhard Richter, setting the tone for what was to come.

Equally important are LOQI’s relationships with contemporary illustrators and emerging artists across the globe — from Hackney to Havana, Rio to Rotterdam — giving diverse voices a platform through accessible design.

What buyers can expect next

Innovation is constant at LOQI. Customisation is now a core part of the business, with new bespoke designs launching daily for partners large and small. This year also sees an exciting expansion of licensed collections, with a focus on UK-based creatives including Martin Parr and Gilbert & George, alongside global icons Keith Haring and Jean-Michel Basquiat.

Material innovation continues too, with the introduction of a new puffy metallic fabric — adding a tactile, fashion-forward edge to the range. One standout to watch? The LOQI Puffy Metallic Weekender — bold, practical and unmistakably LOQI.

Thoughtful gifting, designed to last

Visitors to Top Drawer will spot LOQI’s values in action with the official LOQI lanyard gift — designed not as a throwaway freebie, but as a reusable accessory that works as a weekender strap, key chain or phone holder. It’s a small detail that speaks volumes about the brand’s commitment to longevity and purposeful design.

Why LOQI belongs on your Top Drawer route

For buyers seeking design-led accessories with strong storytelling, cultural relevance and future-focused sustainability, LOQI is an essential stop. These are products customers connect with emotionally — and return to again and again.