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With 550+ exhibitors across seven carefully curated sectors, knowing where to focus ensures you won’t miss key launches or standout brands. Before you arrive, use the digital preview and show planner to shortlist:

• Must-see brands

• Product categories where you have gaps

• New-season trends you want to explore

A clear route helps you move faster, buy smarter and avoid decision fatigue.

Buyers consistently tell us that discovering new product is their number one reason for attending. Make sure you build time into your schedule for:

• Launchpad, showcasing emerging brands and fresh ideas

• Better Trends Co. insights, translating S/S26 trends into commercial guidance

• Purpose-led edits, including sustainable, diverse-owned and B-Corp-certified brands

These areas are designed to fast-track discovery and surface what’s next — not what’s already everywhere.

Top Drawer’s content isn’t an add-on — it’s a strategic tool. Retail Revealed Live and the Business Hub deliver practical insight into:

• Shifts in consumer behaviour

• AI and digital strategy

• Visual merchandising and store experience

• Social media and content creation

• Retail operations and growth

These sessions are built for real-world application and can directly shape your buying decisions and seasonal planning.

The buyers who place the strongest orders aren’t rushing — they’re asking the right questions. Build time into your visit to:

• Discuss margins and pricing

• Understand MOQs and lead times

• Review samples and finishes

• Explore exclusivity and territory opportunities

• Build long-term supplier relationships

Top Drawer’s community-led atmosphere makes these conversations easy, natural and commercially productive.

Buyer behaviour shows that those who attend multiple days tend to:

• Place larger orders

• Meet a broader range of exhibitors

• Attend more learning sessions

• Leave with greater confidence in their seasonal plan

Spreading your visit allows for reflection, comparison and more considered decision-making.

With VIP attendance continuing to rise year-on-year, these dedicated spaces are designed to support high-value buyers. Expect quiet areas to regroup, premium networking opportunities and space to plan your next move — all helping you get more from your time onsite.

Data shows a clear difference between one-off visitors and long-term buyers. While only a small percentage of new visitors return the following year, returning buyers are far more likely to build strong supplier relationships and see better ROI.

The difference is simple: timely follow-up. Reaching out, confirming interest and progressing conversations while momentum is high turns discovery into delivery.

✔ Preparation unlocks faster, smarter sourcing
✔ Prioritise trend, newness and purpose-led zones
✔ Use content sessions to inform buying decisions
✔ Invest time in relationships, not just browsing
✔ Follow up quickly to maximise ROI
✔ Top Drawer is your shortcut to confident, design-led sourcing