BLOG

At Top Drawer, buyers come to do three things: discover great product, meet the people behind it, and leave confident about what will work on their shelves. ROKA London delivers on all three.

This season, the much loved bag and lifestyle brand is not only exhibiting at Top Drawer S/S26, but also welcoming visitors as the official registration sponsor. That means ROKA London is part of your Top Drawer journey from the moment you register for your badge, through arrival onsite, and all the way to Stand 325, where the story really begins.

Product first. Always.

ROKA London’s success is rooted in a simple retail truth. Customers want bags that work hard, look good and last.

The brand’s origin story, sparked by a soggy London downpour and a desire for something more joyful than purely practical, led to the creation of the iconic Bantry Backpack. Weather resistant, lightweight and instantly recognisable, it set the blueprint for a range that performs just as well on the shop floor as it does in real life.

For buyers, that translates into strong everyday appeal across demographics, practical features customers genuinely value, and confident colour, print and form that stand out without overpowering a store’s edit.

ROKA London designs for real journeys, from commutes and weekends to parenting, travel and gifting. The result is a range that is easy to merchandise, easy to sell and easy to develop into a long term heritage brand within store.

Pictured: The Canfield Backpack

Sustainability that is earned, not claimed

Sustainability at ROKA London is not a badge added at the end. It is something the brand has worked exceptionally hard to build into the foundations of the business.

The team is proudly B-Corp certified, a milestone that demands rigorous, independently verified standards across environmental impact, worker welfare, governance and community. It is not an easy or quick process. Certification requires brands to open up every part of their operation, demonstrate real accountability and commit to continuous improvement long after the paperwork is signed.

For buyers, B Corp status offers powerful reassurance. It shows that sustainability claims have been tested, challenged and verified, and that the brand is focused on doing better rather than simply saying the right things.

ROKA London reinforces this through thoughtful product design and responsible sourcing. Recycled materials are used across many collections, and durability is non-negotiable. These bags are designed to be used every day for years, not replaced season after season, supporting stronger margins, increased customer loyalty and fewer returns.

The brand also plants a tree for every order placed, taking tangible responsibility for its environmental footprint while continuing to explore better materials, production methods and packaging as the business grows.

What truly sets ROKA London apart is its honesty. The team is open about the fact that sustainability is a journey rather than a destination. They do not claim perfection, but they do commit to progress. That transparency resonates with today’s customers and gives retailers a story they can tell with confidence.

For Top Drawer buyers seeking credible, values-led brands that balance design, function and responsibility, ROKA London offers substance as well as style, with a sustainability story that stands up to scrutiny.

See what’s next: AW26 launches at the show

ROKA London will be unveiling its A/W26 collection at Top Drawer S/S26, giving buyers a first look at brand new styles alongside the bold colourways and playful prints the brand is known for. Expect never seen before silhouettes, confident personality driven colour and print, and the same trusted practicality at the core.

Highlights include the Somerset Diaper Bag, designed to support modern parents without compromise, and the effortlessly versatile Hoxton Bag. Together, they showcase how ROKA London caters to different lifestyles while maintaining a cohesive brand identity.

This is a collection designed to stop buyers in their tracks and make customers smile.

A stand experience buyers will remember

ROKA London does not just want you to see the product. They want you to experience it.

At Stand 325, the brand will host a hands-on workshop experience, inviting buyers to get closer to the materials, construction and details that make the range work so well at retail. It is a tactile, engaging moment that mirrors how customers interact with the product in store.

For buyers, this is a chance to touch and feel the quality up close, understand the materials and design thinking, and confidently translate the product story to customers.

It is discovery done properly, and exactly what Top Drawer is all about.

ROKA stand at Top Drawer A/W25

Why ROKA London belongs at Top Drawer

ROKA London and Top Drawer share the same mindset: design with purpose, creativity with commercial edge, and brands built around people.

From being visible at registration, to creating one of the most engaging stand experiences on the show floor, ROKA London demonstrates how product, story and values can work together seamlessly.

Find ROKA London on Stand 325
Top Drawer S/S26 | 11 to 13 January 2026 | Olympia London

If you are looking for feel good product with proven sell through, strong sustainability credentials and a story your customers will connect with, this is one stop you will not want to miss.