07 Jul 2025

Pride in Every Product: Celebrating LGBTQIA+ Creativity in Retail

Ren Noel
Pride in Every Product: Celebrating LGBTQIA+ Creativity in Retail
Team Top Drawer in the London Pride Parade with The Greeting Card Association

At Top Drawer, we believe the most inspiring retail is inclusive by design. Whether you’re an independent buyer, a lifestyle curator, or a gifting specialist, the stories you choose to stock shape how your customers feel seen, valued, and connected.

This season, discover standout brands that spotlight queer creativity and celebrate LGBTQIA+ founders, makers, and voices — each bringing a fresh, authentic perspective to modern retail.

 

🏳️‍🌈 1. Ohh Deer (LGBTQIA+ owned)

ohhdeer.com

Fierce, funny, and fabulously bold — Ohh Deer is a standout in the stationery and gift space. Proudly LGBTQIA+ owned, the brand collaborates with queer illustrators and brings unfiltered energy to cards, homeware, and accessories. Their designs speak directly to today’s shopper: expressive, creative, and proudly themselves.

Why stock them: Mass appeal with a meaningful mission. Their products combine visual impact with voice.

 


 

🏳️‍🌈 2. Dean Morris Cards  (LGBTQIA+ owned)

deanmorriscards.co.uk

Known for their unapologetically bold humour and razor-sharp wit, Dean Morris Cards brings a refreshingly honest voice to the world of greeting cards. As a proudly queer-owned brand, Dean’s designs challenge convention and celebrate individuality — often with a cheeky twist.

Why stock them:
Irreverent, relatable, and always memorable, these cards cut through the noise and resonate with customers looking for something real. Perfect for buyers who value originality, cultural relevance, and a touch of edge in their product mix.

 


 

🌈 3. Bookspeed (Celebrating LGBTQIA+ voices through curation)

bookspeed.com

Bookspeed may not be LGBTQIA+ owned, but it plays a leading role in curating and promoting queer authors and inclusive narratives. Their themed collections span Pride, gender identity, love, and allyship — offering beautifully designed books that broaden perspectives and spark conversation.

Why stock them: Bookspeed makes representation accessible. Their curated bundles help you create standout displays that educate, engage, and sell.

 


 

🌈 4. Top Drawer Launchpad Brands (Where emerging LGBTQIA+ creativity shines)

Launchpad is where tomorrow’s retail icons are discovered — and it’s where many emerging LGBTQIA+ owned brands make their trade debut. Across gifting, stationery, fashion, wellbeing, and interiors, you’ll find powerful voices and fresh talent redefining what inclusive retail looks like.

Why explore them: Be the first to champion next-gen queer creators. The visibility you give these brands today builds a more inclusive industry for tomorrow.

 


 

🌟 Final Thought: Pride Is Not a Trend — It’s a Commitment

The best retail experiences reflect the rich diversity of the world we live in. Stocking LGBTQIA+ owned brands isn’t about ticking boxes — it’s about curating with care, intention, and imagination.

At Top Drawer A/W25, you’ll discover a retail community that doesn’t just follow trends — it sets them, celebrates them, and lives them, proudly.

βœ… Join the movement. Register now for Top Drawer A/W25 and source with pride!

SECURE YOUR FREE BADGE

 

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✈️ Destination: Top Drawer A/W25
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