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When Paveau’s founder, Isabelle De Pauw, made the conscious choice to drink tap water at home, she quickly noticed something was missing. Stylish, practical, and reusable bottles simply weren’t out there. Instead of compromising, she designed her own—and in doing so, she began building a brand that now inspires thousands to see tap water in a new light.

What started as Isabelle’s search for the perfect bottle evolved into a movement that blends design with sustainability. Drawing inspiration from her grandmother’s vibrant vintage crystal glassware, Isabelle created Paveau to be both functional and beautiful—a colourful celebration of everyday hydration.

The name Paveau itself carries the brand’s essence: a blend of De Pauw (Dutch for “peacock”) and eau (French for water), symbolising vibrancy, elegance, and life. Just like a peacock’s feathers, each piece adds a touch of colour and joy to interiors, while also carrying a deeper message.

Plastic is polluting our planet in ways we can’t ignore. By choosing tap water, we can cut down dramatically on single-use plastic bottles that overflow in landfills and oceans. Paveau is more than an accessory—it’s a conscious decision. Every glass poured is a reminder of the privilege of clean water at our fingertips, and the responsibility we have to cherish every drop.

Paveau’s tagline—“Treasure our tap water”—is both a celebration and a call to action. It reflects Isabelle’s heartfelt mission to encourage people to swap plastic bottles for a sustainable, elegant alternative.

Influenced by vintage crystal and contemporary design, every Paveau piece is created to last, both in durability and in style. Their approach rests on five pillars:

• Reducing Single-Use Plastic – By making tap water desirable, Paveau helps to shrink the endless stream of bottled waste.
• Sourcing & Longevity – Glassware is designed to be durable, timeless, and made to stay in use for years.
• Social Responsibility – Through partnerships like Plastic Bank, Paveau helps reduce pollution while supporting communities in need.
• Mindful Design & Packaging – The brand favours timeless style and minimal waste over disposable trends.
• Education & Awareness – Storytelling sits at Paveau’s core, inspiring people to see everyday choices—like water consumption—in a new light.
• A Brand Born from Authenticity

  Isabelle’s story is proof that innovation often begins at home. By creating from her own need, marrying beauty with function, and committing to sustainability, she turned a personal frustration into a purposeful brand.

  Whether it’s the bold elegance of the Broome shade or the simple act of pouring a glass of water, Paveau makes everyday moments more meaningful. It’s about reducing plastic waste, elevating interiors, and celebrating the small but powerful privilege of clean tap water.

  Visit Paveau at Stand E18 to discover how colourful glassware can transform hydration into a statement of style—and sustainability.