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Purpose-Led & Sustainable Gifting

Sustainability has moved beyond “nice to have” and into non-negotiable territory. Today’s buyers are actively sourcing products that reflect conscious choices — from recycled and responsibly sourced materials, to plastic-free packaging and ethical production methods. B-Corp certification and transparent supply chains are becoming powerful trust signals at shelf level.

This shift aligns seamlessly with Top Drawer’s values-led curation, spotlighting sustainable, diverse-owned and LGBTQIA+-owned brands that are redefining what responsible retail looks like — without compromising on design.

Elevated Everyday Objects

Consumers are investing in the small rituals of daily life, choosing objects that bring beauty and pleasure to the everyday. Functional no longer means forgettable. Sculptural candles double as décor, handcrafted ceramics turn morning coffee into a moment, and stationery with premium finishes elevates the humble desk drawer. Modern home fragrances continue to perform strongly, driven by their ability to blend design, mood and lifestyle appeal.

These categories consistently rank among the most-searched and most-bought product areas for Top Drawer’s repeat buyers, reinforcing the appetite for objects that are both useful and aesthetically compelling.

Personalised & Sentiment-Driven Gifts

In an increasingly digital world, meaningful, tactile gifts are having a moment. Personalisation, storytelling and emotional connection are driving growth across greeting cards, keepsakes and small-batch printed goods — particularly within independent retail. Shoppers are seeking gifts that say something personal, whether it’s a message, a memory or a moment of humour.

This is where Top Drawer exhibitors truly shine, offering originality, craftsmanship and limited-run designs that feel special, considered and impossible to replicate online.

Artist-Led & Illustrative Design

Illustration continues to be a powerful differentiator in gifting. Playful graphics, hand-drawn artwork and bold visual identities appeal to consumers craving individuality and charm. Artist-led products bring personality to shelves and create an instant emotional connection — making them ideal for impulse purchases and standout displays alike.

Design-Led Kids & Play

Parents are becoming more discerning buyers, favouring products that balance design, sustainability and longevity. In the kids and play space, fast-growing demand is centred around toys, nursery décor and accessories that feel beautifully designed, thoughtfully made and built to last. A design-first approach is no longer reserved for adult gifting — it’s shaping the future of children’s retail too.

Design-led gifting in 2026 is defined by meaning, materiality and modern aesthetics. Buyers are looking for products that tell a story, align with their values and stand out visually in-store. As the UK’s most influential destination for contemporary design-led sourcing, Top Drawer continues to lead the conversation — connecting buyers with the brands shaping the future of gifting.