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BEHIND THE BRAND Laine's Room

BEHIND THE BRAND Laine's Room

01 Jul 2020 Jordan Evans
Inspired by both the ups and downs that form parenthood, Lanie's Room founder, Jade, had created a platform to inspire families of all shapes and sizes through the joy of design. Read on to discover m …
BEHIND THE BRAND: Ahista Tea

BEHIND THE BRAND: Ahista Tea

01 Jul 2020 Emma Telford
 A luxury tea brand that aims to change the perception of Indian tea culture towards a more contemporary interpretation. Specialising in Single-Batch Premium Teas, Culturally Inspired Blends and Conte …
Getting ready for Christmas PR

Getting ready for Christmas PR

24 Jun 2020 Celine Dibert, Press Loft
Christmas happens twice in the world of PR. Every year, around mid-June to mid-July, brands are organising Christmas product shoots and getting their imagery and collections ready for the Christmas se …
Gift of the Year launches Gifts of Hope Awards
The Giftware Association has been so inspired by the specialist products, ranges and heartfelt gifts that have been created in order to support the NHS, key workers and the thousands of other charitie …
Groomed and Zoomed - why “face fashion” has become the new virtual runway during the lockdown
Despite the isolation of the great Covid-19 lockdown, our style survival instincts have seemingly gone into overdrive. “Dressing to impress” is inherently hard-wired into human social behaviour, and t …
Fun for the whole family with Ellie Good
With restrictions still in place and school holidays fast approaching, designer and illustrator, Ellie Good, has created some free, easy activities to keep creative minds entertained.
The Halcyon Naturals simple guide to lifting low moods
No matter how we strong we think we are, everyone at some point in their life will experience low mood. The lockdown we are currently living in is certainly no exception! Triggered by the smallest of …
SHOW YOUR SUPPORT FOR OUR INDUSTRY’S WHOLESALE AGENTS AND DISTRIBUTORS
Daniel Morris, co-founder of The Morris Fyfe Agency in Brick Lane, east London, has launched an online petition calling for business rates grants and holidays for retail companies to be extended to in …
Preparing Retailers in the UK for Reopening During COVID-19

Preparing Retailers in the UK for Reopening During COVID-19

09 Jun 2020 Kathrina Wainstok, Creative Director at Brand Academy Store
Now is a perfect time to start preparing your retail space for reopening. All non-essential retailers had to close their doors in March, and with the curve finally slowing it’s getting more important …
The role of trends in a time of sustainability and slow living
In a time that seemingly moves faster than ever before, but sees a desire for a slow life filled with more meaningful things—opposed to just more—should retailers still be designing and purchasing pro …
The Future of Retail: 2020

The Future of Retail: 2020

03 Jun 2020 Ian Pattison, Google Cloud
Ian Pattison, Head of Customer Engineering, Retail CPG & Travel at Google Cloud has shared his insight for the future of retail: 2020.
Has the growing momentum for sustainability suffered a major setback this year?
As government Covid-19 Lockdowns around the world begin to ease, children head back to school and we return to work, has the growing momentum for sustainability suffered a major setback this year?
Behind The Brand: Lorna Syson

Behind The Brand: Lorna Syson

29 May 2020 Charlotte Simpson
After illustrating her rescue dog Jenkins, Lorna the launched her first range of cards, which led her on to the journey of becoming a founder and creative director of her own brand ‘Lorna Syson' - des …
4 free tools for amazing content creation
From engaging blog posts to a captivating social media strategy, it’s never been more important to create high-quality content. Fortunately, doing so doesn’t have to cost the earth with a bevy of free …
Surviving and working through Covid 19 lockdown - Advice from Sarah Davies
Who would have ever thought that we would be living as we are right now? "Certainly not me! These are very unpresented times and I have felt completely confused and very worried for my business during …
PRODUCT LAUNCH: Dani Ledo makes their products 100% reusable with revamp of range
Dani Ledo has announced a revamp of their ethical luxury home fragrance brand, including a move to amber glass jars and bottles.
Facebook shaking up e-commerce with the launch of Shops
Facebook is set to shake up the world of e-commerce, with the launch of Shops. Accessible through both Facebook and Instagram, Shops will allow users to create digital storefronts in a space that exis …
BEHIND THE BRAND: Illustrated Stories
A finalist in the prestigious Spotted Award, Illustrated Stories stunned with their beautiful range of lifestyle products inspired by everyday life. We spoke with their founder, Kay van Bellen, to lea …
Advice From The Experts: Planning for a successful reopening
As we transition into the next phase and look towards shops reopening, it's never been more important to plan. Fashion Brand Consultant, Elizabeth Stiles, shares her advice on things you could be doin …
It's time to get creative with Vacito de Leche's new Letterings of the World book
Our Gift exhibitor, is an exciting multidisciplinary creative studio that specialise in lettering. Creating a diverse range of products including, mugs, books and games - with each of them exploring l …
Instagram launches ‘Support Small Business’ sticker
Yesterday Instagram made the announcement that they were launching a ‘Support Small Business’ sticker so that users can give a shout out to their favourite brands in just a few steps.
How to use Instagram Live for your brand

How to use Instagram Live for your brand

06 May 2020 Charlotte Simpson
Have you been wondering whether you should be using live video such as Instagram Live? The words ‘live video’ can seem a bit daunting, but actually the benefits for your brand using Instagram Live is …
Ask The Experts: How to engage your community during these difficult times
Every crisis is a catalyst for change. Heartened by our community's capacity for compassion, understanding and sacrifice, visual merchandising consultant and retail expert, Kat Maclennan, shares her i …
The Collaborative Moodboard Project with Luks Linen
The idea for the project came about from the belief that by sharing ideas, collaborating with others and starting new projects, everyone can find creative inspiration to help guide them through this c …
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