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The Customer is King: Redefining the Retail Experience
The phrase "The customer is king" has long been a key principle in business, emphasising the importance of customer satisfaction and loyalty. In today's fast-changing retail landscape, this idea holds …
Experiential Retail: Transforming Shopping into an Unforgettable Journey
Remember the last time a shopping trip felt more like an adventure than a chore? Perhaps you wandered into a store and found yourself immersed in a world that delighted your senses and sparked your im …
Behind The Brand: Buba Goods
Known for their bold, punchy and (sometimes unhinged) designs, Buba Goods aim to liven up your decor and bring a bit of magic to you, wherever you are in the world. Take a deep dive into this home dec …
The Ultimate Guide to Top Drawer 2025: Everything You Need to Know
  Top Drawer 2025 is set to ignite the retail and design industries with an unforgettable showcase of creativity, innovation, and business opportunity. From 12–14 January at Olympia London, the event …
AWARDS DEADLINE EXTENDED: FINAL CHANCE TO ENTER GIFT OF THE YEAR 2025
The countdown continues, but there is good news for those who thought they missed their chance! The deadline to enter the Gift of the Year Awards 2025 has been extended to Monday 9th December 2024. Wi …
Building a Community Around Your Brand
What transforms a brand from just another name into a trusted part of someone’s life? It’s not the product alone—it’s the connections you build.
Multimedia Storefronts: Where Media Becomes the Marketplace
Discover how leading brands are transforming the retail landscape with multimedia storefronts. Explore how they're using 3D imaging, augmented reality, and virtual reality to create immersive shopping …
Behind The Brand: March Muses
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Behind The Brand: March Muses

08 Jan 2025
What inspired you to start your business/brand? We were inspired by a simple but powerful idea: representation matters. As mothers, we wanted our children to see themselves reflected in the Christmas …
Interview with The Better Trends Company
Welcome to our exclusive interview with The Better Trends Company (TBTC), a trailblazing trend and design agency that has been making waves in the industry.
Exclusive S/S25 Trends

Exclusive S/S25 Trends

20 Jan 2025 Ren Noel
Top Drawer S/S25, in collaboration with The Better Trends Company, unveils exclusive trends for Spring/Summer 2025, offering a comprehensive guide to the season's top design directions. 
Top Drawer S/S25: Unveiling Trends and Welcoming Big-Budget Buyers.
Top Drawer S/S25 drew to a close last week, having hosted an impressive 7% more exhibitors than the previous January, whilst also delivering huge growth in big-budget attendees. The significant exhibi …
Celebrating LGBTQ+ History Month: Dean Morris on Pride, Creativity & Business
Representation in retail isn’t just about visibility—it’s about authenticity, humour, and the stories behind the brands we love. Dean Morris, founder of Dean Morris Cards, has been bringing bold, witt …
Social Media Trends That Will Shape Retail in Late 2025
If you thought you had social media figured out, 2025 is here to shake things up. Consumer expectations are shifting fast, and for retailers, especially independents, social platforms aren’t just plac …
Top Drawer’s Hottest New Brands You Need to Know This Season
Fresh perspectives. Breakout creativity. The future of retail starts here. Every edition of Top Drawer brings a wave of fresh energy — and this season, our A/W25 line-up of new exhibitors is bursting …
From Lagos to London: Diverse Stories Behind Black-Owned Retail Brand
At Top Drawer, we don’t just showcase products — we platform stories. Stories of identity, creativity, and representation that shape the future of retail from the inside out. This season, we shine a l …
Pride in Every Product: Celebrating LGBTQIA+ Creativity in Retail
Design-led. Proudly inclusive. Beautifully bold.
Independent Retailers: How to Stay Competitive in 2025
Independent retailers are the soul of the high street — curators of culture, champions of craft, and connectors between communities and the products they love. But with rising costs, changing consumer …
Behind the Brand: KOSI London
Meet KOSI London, the design-led brand turning the humble sock into a statement of style. Crafted from bamboo for its silky-soft feel and sustainable credentials, every pair combines everyday comfort …
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