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Official Trends Partner: The Better Trends Co.
Design Direction for the Next Retail Era
The Better Trends Co. return to Top Drawer S/S26 as our Official Trends Partner, presenting an exclusive first look at the design directions shaping the creative retail industry.
Located on the Gallery Level, the Trends Installation is your gateway to three key seasonal stories—carefully curated by The Better Trends Co. and brought to life with handpicked products from across the show. Discover the colours, textures and themes that will define the season ahead, with adaptable insights you can easily translate into your store, studio or buying strategy.
Designed exclusively for the Top Drawer community, these trend narratives go above and beyond conventional forecasting—offering practical, commercially minded inspiration crafted specifically for retail buyers, designers and creative brands.
What to Expect
- Three exclusive S/S26 trend stories revealed only at Top Drawer
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Curated product edits showcasing how each trend lives and breathes on the shopfloor
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An interactive trend installation you can visit throughout the show
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Actionable insights to guide buying, merchandising and product development
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Live Trend Talk with The Better Trends Co. founders — Monday 12 January 2025
Gain insider knowledge on the strategies, consumer shifts and style movements shaping the year ahead.
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