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Product Pitch
See the products. Hear the passion. Be the first to spot what’s next.
This January, Top Drawer brings back its much-loved live pitching competition, reimagined for a new era of retail. Product Pitch , powered by Retail Huddle, is your chance to take centre stage, showcase your innovation, and pitch your retail-ready product to a panel of industry experts in a Dragons’ Den-style showdown.
Taking place on Tuesday 13 January 2026, live on the Retail Revealed Stage, Product Pitch will see emerging brands go head-to-head for the ultimate prize, a placement with co.lective pop-up, the multi-brand retail concept transforming how founder-led businesses access premium retail space.
The Prize
The winning brand will earn a place in co.lective pop-up, powered by Retail Huddle, a curated incubator kiosk at Westfield London, one of the UK’s busiest shopping destinations.
It’s a chance to bring your product to life in front of real shoppers, gain first-hand feedback, and step into premium retail without the traditional barriers.
“co.lective gives brands a simple, affordable way to step into premium retail, and it gives shoppers a reason to come back again and again.”
— Ami Rabheru, Founder of Retail Huddle and co.lective pop-up
There will also be 2 x Retail Huddle 1-2-1 mentoring sessions where Ami Rabheru will use her wealth of retail buying experience to help the winners regain a clear path to success from retail strategy, merchandising, brand positioning and so much more!
How It Works
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Apply to pitch: Submit your entry and tell us why your product deserves the spotlight.
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Get shortlisted: Finalists will be invited to pitch live at Top Drawer S/S26.
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Pitch your product: Each brand has a few minutes to wow our expert judges and the audience.
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Win your spot: The judges will crown one winner who'll earning a retail placement and mentorship.
Claire Smith
Buyer - Home, Fotosound, Luggage and Food Hall
Voisins Department Store
Senior Buyer with 20 years' experience across PLC's, Garden Centres and Independent retailers. Leading home, kitchen, gifting, lighting and electrical categories.
Ami Rabheru
Retail Strategist and Founder,
co.lective & Retail Huddle
A champion of independent retail
success, known for helping brands
sharpen their offer and buyers make
confident choices.
Hannah Connell
Co-Founder
SPLIT FIGS
Founded by Hannah and Moyà in November 2022, SPLIT FIGS is an independent concept store in a Grade II listed building in Shere, celebrated as one of House & Garden’s Top 50 UK design stores thanks to its carefully curated, owner-led selection of products they genuinely love.
About co.lective
co.lective is a curated pop-up retail destination at Westfield White City, London, designed to showcase the UK’s most exciting independent, retail-ready brands in a premium, high-footfall location.
Powered by Retail Huddle, with a mission to make it simple for next-gen brands to step into physical retail with an affordable platform that connects them with new audiences, tells their stories, and enables sales in one of the UK’s busiest shopping destinations, with more exciting partnerships to be announced in 2026!
This is retail done differently, conscious, collaborative, and community-first.
