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Buyers at Top Drawer come to uncover brands that combine innovation, desirability and real-world relevance. Manucurist is exactly that — a Paris-born beauty brand rewriting the rules of nail care with clean formulas, fashion-led colour and performance that truly delivers.

A Parisian legacy, reinvented

Manucurist’s story begins in Paris in 1996, when founder Gaëlle’s mother opened her first professional nail salon. Immersed in the world of nail care from an early age, Gaëlle listened closely to the women around her — their lack of time, disappointment with polish performance and frustration with the long-term damage caused by traditional gel.

After a career in luxury fashion at Louis Vuitton, Prada and YSL, Gaëlle returned to the family business in 2016 with a bold ambition: to preserve the joy of beautifully manicured nails, while offering a true alternative to damaging gel systems. The result? A quiet revolution in clean, high-performance nail care.

Clean, conscious and uncompromising

Manucurist is built on a clear set of values: creating the cleanest, safest formulas possible without sacrificing results or style. All products are vegan, cruelty-free and up to 99% plant-based, replacing toxic or sensitising ingredients with bio-sourced alternatives wherever possible.

Inspired by fashion, art and nature, Manucurist proves that clean beauty can be just as chic, trend-led and covetable as traditional polish — if not more so.

Performance + health + desirability

One of Manucurist’s proudest achievements is the creation of an entirely new product category: Green Flash. Neither traditional gel nor regular polish, Green Flash delivers long-lasting, glossy colour that removes in just one minute — without damaging the nail. Clean, effective and effortlessly stylish, it’s a game-changer for salons and at-home users alike.

For buyers, it represents exactly what today’s beauty customer is looking for: professional performance paired with health-conscious innovation.

What’s new: the Active™ Range

Innovation doesn’t stop there. Manucurist’s Active™ Range introduces all-in-one treatment polishes that combine nail care with subtle makeup effects — filling a clear gap in the market.

Launching this February, Active Blur is the latest addition. Its powdered pink formula smooths and evens the nail surface, creating a soft-focus, blurred matte finish. Acting like a “nail primer,” it’s designed for customers who want healthier nails that still look polished and perfected — with minimal effort.

Sustainability beyond the bottle

Manucurist’s commitment to sustainability runs through every part of the business. From bio-sourced formulas using ingredients such as potato, corn and sugar cane, to COSMOS Ecocert organic certification for its care line, ethical accessories and FSC-certified packaging — responsibility is never an afterthought.

Even behind the scenes, eco-conscious practices are embedded into daily operations, from waste reduction to plastic-free initiatives. The brand’s goal is clear: blend professional prestige, vibrant colour and environmental responsibility, with no compromise.

Why buyers should visit Manucurist at Top Drawer

Manucurist sits perfectly at the intersection of clean beauty, design-led retail and commercial innovation. For buyers looking to meet growing demand for healthier beauty products — without sacrificing performance or style — this is a must-see brand.

And for Manucurist, Top Drawer marks an exciting milestone: their very first appearance at the show.