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At Top Drawer, buyers come to discover brands that don’t just follow trends — they shape them. Nuamore is one of those brands.

Only one year old, yet powered by nearly a decade of hands-on e-commerce expertise, Nuamore is already making waves in the design-led accessories space. Founded by two entrepreneurs with a clear mission — to create products that genuinely resonate with women — the brand blends thoughtful design, emotional connection and commercial confidence in equal measure.

A fresh perspective, built on experience

Nuamore’s story begins long before its first collection launched. After seven years building and scaling online brands, the founders set themselves a new challenge: to build something meaningful from the ground up. Stepping into a female-focused category as two male founders meant listening more, learning faster and designing with empathy at the core.

That mindset shows in every detail. From product development to brand storytelling, Nuamore is rooted in understanding how women want to feel — confident, expressive and empowered.

Design that’s smart, inclusive and always evolving

Nuamore’s values are refreshingly clear:

• Empowering women through products that enhance confidence

• Smart, thoughtful design that balances beauty with real-life wearability

• Inclusivity and understanding, shaped by listening to diverse voices

• Continuous improvement, driven by curiosity and innovation

For buyers, this translates into collections that feel purposeful, contemporary and easy to retail — design-led products with a strong emotional pull and a clear brand narrative.

Momentum you can feel

One of Nuamore’s proudest achievements? Growth — and not just in sales. What started as a two-person idea has become a 40-strong team, each bringing creativity, insight and energy into the brand. That scale, achieved within the first year, signals a brand with momentum, ambition and a roadmap for long-term growth.

Beyond Nuamore itself, the founders also run the Brand Builders community, sharing hard-won insights with other entrepreneurs. It’s a brand built not just to sell, but to support and inspire.

A sneak peek buyers won’t want to miss

Visiting Nuamore at Top Drawer gives buyers an early look at what’s next. This March, the brand will launch 10 brand-new watch collections, each with its own personality — elegant, modern and designed to stand out on the shelf.

One highlight to watch for? The Red Dial Oceana watch in Burgundy — a bold yet timeless piece that captures Nuamore’s signature balance of strength and sophistication.

Why buyers should add Nuamore to their Top Drawer list

Top Drawer is all about discovery that feels relevant, curated and commercially sound — and Nuamore fits that brief perfectly. For retailers seeking design-led accessories with strong storytelling, emotional resonance and a brand team that understands modern retail, this is a stand worth prioritising.