Are you looking to amplify your business' success as we look ahead to 2024? Then our RetailFest stage is a must-visit when you attend Top Drawer!
RetailFest is an engaging and innovative series of seminars across the show's 3 days that feature a dynamic lineup of speakers, industry experts, and influencers from the retail sector.
Through lively panel discussions, insightful interviews, and practical masterclasses, you will have the opportunity to gain valuable insights, explore current trends, and learn from the experiences of thought leaders.
Throughout our 3 day schedule, we aim to inspire and provide fresh perspectives while fostering networking opportunities within the retail industry - whether you're a seasoned professional, an aspiring entrepreneur, or simply interested in joining in the conversation, RetailFest offers a platform for learning, growth, and collaboration.
Session Focus: Unleashing the power of influencer partnerships in retail.
Summary: Dive into the dynamic world of influencer marketing, where social media influencers play a pivotal role in shaping consumer decisions. Explore the strategies behind successful collaborations, from identifying the right influencers to creating authentic brand connections. Gain insights into measuring ROI and navigating the evolving landscape of influencer marketing in the retail sphere.
Session Focus - Join us for an exclusive masterclass with Stacy Chan, Founder of PLATFORM, an independent store in the heart of Central London championing sustainable fashion, accessories, home and art.
Summary : Step into Stacy’s inspiring journey of entrepreneurship as Stacy shares her unique founder story, exploring the highs, lows, and pivotal moments that shaped her path in fashion. Discover how sustainability became a driving force in Stacy's vision for PLATFORM, and gain valuable insights into how to survive in the evolving retail landscape.
This masterclass is not just a glimpse into a founder's story but also an honest look into the intersection of entrepreneurship and sustainable retail, offering practical takeaways for those looking to make a positive impact while growing their business.
Session Focus: Strategies to elevate the overall customer experience in retail. case study (depending on speaker)
Summary: Immerse yourself in the world of customer-centric retail. Explore proven strategies to create seamless and memorable shopping experiences. From personalised interactions to technological enhancements, discover how prioritising customer satisfaction can drive success.
Session Focus: Explore effective e-marketing strategies and the art of crafting compelling newsletters.
Summary: Delve into the world of e-marketing and newsletters as we explore strategies for engaging customers through digital channels. Learn the art of crafting compelling newsletters that drive customer engagement, showcase products, and build lasting relationships. This session will cover best practices, innovative approaches, and real-world examples in e-marketing for retail success.
Our workshop is perfect if you are looking for the tools and confidence necessary to create email marketing that effectively represents your brand, engages your audience, and most importantly, drives e-commerce sales.
Join us for an exclusive session in partnership with Google, where you'll gain essential insights on integrating a social media strategy into your business plan for 2023.This masterclass is designed for retailers and brand owners seeking insights that we can use to optimise our work, and make better decisions. This course will help you understand how to work with different types of data, how to collect, store and ask better questions from the information you have. We’ll also cover techniques to help you explore and better understand your data, and tools that can make this easier.
In this session you will learn:
· Foundational knowledge for working with data
· Techniques to explore, ask questions and understand your data
· How to analyse your data in order to make better decisions
Our masterclass is tailored for retailers and brand owners who are eager to explore techniques to better understand data.
RETAILFESTEver wonder how brands like Apple can release any product and it will be a hit? How some brands succeed in gaining lifetime loyalty from customers? Or how you can instantly recognise certain brands, e ...
Session Focus : Join us as we talk through how to create a brand aesthetic that connects with your dream customer.
We explore what’s involved in a brand aesthetic, understanding your dream customer, and then how to use the elements of your brand aesthetic to create that emotional connection.
Summary: Explore your creative edge and learn how to put your product on a pedestal and say ‘Look, I’m amazing’ in the most gorgeous and compelling of ways. Understand your dream customer, how we want them to feel and how to create a brand aesthetic that will make them stop, look and fall in love with your product.
Session Focus: Dive into the dynamic world of social media marketing with a specific focus on reels. Our expert duo guides you through the 10 essential reels that will drive your sales in 2024. This session zooms in on the strategic use of both paid and organic social media, providing insights into crafting effective marketing strategies centred around captivating reel content.
Summary: Join our Marketing Expert Series and reel in success in the digital realm! In this session, our experts unravel the latest trends shaping social platforms, arming you with the knowledge to seamlessly integrate paid and organic social media strategies. Explore how to amplify your brand's reach and engagement by creating compelling reels, strategically blending organic content efforts with impactful paid initiatives.
This workshop is perfect for those ready to elevate their 2024 marketing strategy through a dynamic and focused approach to social media.