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13-15 September Olympia, London
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Your next best-seller starts here.
Discover the very best in design-led retail at Top Drawer.
New brands. Standout products. Emerging trends. Valuable connections.
Everything you need to source what your customers will love next.
At Top Drawer A/W26, taking place 13-15 September 2026 at Olympia London, you'll discover a curated world of contemporary brands and cutting-edge creators shaping what’s new, now and next in retail.
Expect bold new launches, fresh trend insights, alongside a vibrant community of retailers, tastemakers and buyers who come to Top Drawer to discover their next bestsellers, meet the makers and build relationships in person.
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Why Buyers Love Top Drawer — in Their Own Words
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I’ve been attending Top Drawer for almost five years, and it’s always a highlight of my buying calendar. I love reconnecting with our current suppliers and discovering exciting new brands that bring fresh products into our stores. Top Drawer is the best place to find fun, independent, and innovative brands that make our range stand out — especially those with a touch of humour and quirkiness that our customers love.
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Top Drawer is my go-to for trendspotting and fresh inspiration. I love discovering new, up-and-coming brands that you don’t find elsewhere. The Better Trends feature is a personal favourite — it’s always a highlight seeing what’s next for the season. I’m especially drawn to brands that are both collaborative and distinctive, bringing something unique to our range.
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Top Drawer is a buyer’s dream — it’s a treasure trove of inspiration, from greeting cards and homeware to unique lifestyle finds.
Unlike other trade shows, we’re constantly discovering fresh brands and products we’ve never seen before. We love the variety, the focus on ethical and sustainable choices, and the stories behind the brands. It’s where we find designs that inspire and help us stand out.
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Top Drawer is a must-attend event for us every year — it’s where we find new trends, fresh inspiration, and exciting products that shape our buying plans.
The atmosphere is always electric, and this year’s burst of colour, innovation, and emerging designs has been especially energising. We were thrilled to see the new V&A range by Ohh Deer stationery and greeting cards — launching here for the first time!
For anyone thinking about attending, you won’t be disappointed: Top Drawer is always full of surprises, fresh ideas, and unique finds.
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Top Drawer is one of the most exciting shows of the year — it’s our go-to for fresh ideas and inspiration for our retail shops.
The atmosphere is always bright and buzzing, with a great mix of new and established companies to explore. We’ve discovered some fantastic accessory brands, like Lisa Angel’s beautiful jewellery and scarves.
Top Drawer is brilliantly curated — every stand is high quality and design-led, so you know you’re seeing the best of the best. It’s a must-visit!
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For us, Top Drawer is a super convenient show to come to as we're based just around the corner. But it's a chance for us to see what's trending, what's new and check in with suppliers that we work with.
A main aspect that stands out to us is sustainability. We love seeing brands here that focus on that as well as anyone that's doing anything unusual and anything new that we've not seen before.
It's a good place to come for a lot of independent and small business suppliers. It's a great opportunity to network with people like that.
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We attend Top Drawer to discover new designs, fresh products, and catch up with our existing suppliers to see what’s next.
Every visit introduces us to new brands we’re excited to work with — today’s been no exception! Packaging and sustainability are key factors for us, and we love finding brands that share our ethos.
Top Drawer is fantastic for discovering new suppliers, and it’s always inspiring to see those on-trend products that make a difference.
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