THE BETTER TRENDS CO. PARTNERSHIP

We're thrilled to announce our partnership with The Better Trends Co. for Top Drawer 2023. This collaboration will bring three specially curated trends to the event, providing both the buying community and attending brands with expert, tangible, and adaptable trends advice.

Our partnership with The Better Trends Co. is a testament to our commitment to staying at the forefront of design innovation. We're excited to see these trends come to life at Top Drawer 2023, and we believe they will provide invaluable insights for our visitors.

Don't miss out on this unique opportunity to explore the future of design trends.

Register now and grab your free badge today.

REGISTER TO SEE THE TRENDS

Go behind the trends with Louise & Natalie at the show!

Do you want to find out more and see how you can apply these trends to your next collection? Then join Louise and Natalie at the show on Sunday & Monday at 11:30am at the Trends Installation on the Gallery level to find out more and hear about their inspiration behind each trend.

You won't want to miss it!

TREND ONE | UNDERSTATED LUXE | 2023

This holiday season is about celebrating in style with a large helping of design led self care. Antique golds, low lustre finishes and a rich palette with sophisticated pales gives a chic festive feel.


Purima Fragrances	Ginger Ray	Panier Des Sens

TREND TWO | NO-CCASION | 2024

This trend is the celebration of the everyday and of being enough. We’ve all had a tough few years and the smallest affirmation, ‘well done’ for getting through the day can help. Consumers are valuing the meaningful gift that provides a feel good and beautiful design experience.


Dani White Design	Hawthorn Handmade	Printed Weird

TREND THREE | DREAMWAVE | 2024

Psychedelia evolves into a surreal expression as our world gets stranger. Designers are playing with the shifts between reality and AI, nostalgia and the future. Blended colour and morphing shapes create a hypnotic aesthetic.


Jxeramics	Once Upon A Tuesday	Techno-Labo

ABOUT THE BETTER TRENDS COMPANY

The Better Trends Company is a trend and design agency with a difference. We empower small and medium businesses with our accessible and focused trend reports, consultancy and design strategy.

We know from experience how invaluable trends advice is when researching, designing or curating new collections – and we know that the usual trend and design resources can be difficult to access and utilise. Our mission is to support you to make confident and informed design decisions for your business.

We emphasise responsible and ethical trends and design direction to promote eco values, community and inclusive retail to create better futures for people and planet.

Better Trends, Better Futures.

Meet Natalie Alexander & Louise Healy-Adonis...

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