We're thrilled to announce our partnership with The Better Trends Co. for Top Drawer SS 2024. This collaboration will bring three specially curated trends to the event, providing both the buying community and attending brands with expert, tangible, and adaptable trend advice.
Our partnership with The Better Trends Co. is a testament to our commitment to staying at the forefront of design innovation. We're excited to see these trends come to life at Top Drawer 2024, and we believe they will provide invaluable insights for our visitors.
Don't miss out on this unique opportunity to explore the future of design trends.
Register now and grab your free badge today.
Go behind the trends with Louise & Natalie at the show!
Do you want to find out more and see how you can apply these trends to your next collection? Then join Louise and Natalie at the show on Monday at 11:00am at the Trends Installation on the Gallery level to find out more and hear about their inspiration behind each trend.
You won't want to miss it!
TREND ONE | SUMMER SOLSTICE | 2024
Influenced by eco-awareness and pagan spirituality, a renaissance of folk traditions inspires new aesthetics. An emphasis on gardening and harvesting from the earth is mixed with the occult and celestial. Muted soft tones and light pastels are key.
Using nature to influence design and patterns. Hand-drawn styles are key.
Featuring products from TD Exhibitors:
Candles, Textiles, Floral prints and herbs, Hand drawn botanicals, home-grown food and Tarot cards.
TREND TWO | HAVE YOUR CAKE AND EAT IT! | 2024
Our celebrations of the everyday focus on food this season. Pop culture and media have been delving into the world of cooking, baking, and creating cuisine: food is having a fashion moment. Bold typography and hand-drawn illustrations demonstrate our love for simple pleasures, from cheese to cake, coffee or a glass of wine.
NB tablescape concept will be used for the show.
Featuring products from TD Exhibitors:
Cards, Posters, Mirrors, Tableware, Napkins, Tea Towels, Cutlery, Plates, Food - chocolate, sauces etc
TREND THREE | SUNSET HAZE | 2024
The feel of a Mediterranean escape, a beach scene at sunset and a stylish al fresco dining experience are all part of our Sunset Haze aesthetic. Mix and match tile prints contrast with artistic geos and stylised florals. Tablescapes and beach-ready textiles in warm tones are a must-have.
Featuring products from TD Exhibitors:
Tableware, Textiles, Floral Prints, Geos, Placement Tiger Prints, Jewellery & Accessories and Gifts.
The Better Trends Company is a trend and design agency with a difference. We empower small and medium businesses with our accessible and focused trend reports, consultancy and design strategy.
We know from experience how invaluable trends advice is when researching, designing or curating new collections – and we know that the usual trend and design resources can be difficult to access and utilise. Our mission is to support you to make confident and informed design decisions for your business.
We emphasise responsible and ethical trends and design direction to promote eco values, community and inclusive retail to create better futures for people and planet.
Better Trends, Better Futures.
