RETAILFEST S/S24

Session Focus: Unleashing the power of influencer partnerships in retail.

Summary: Dive into the dynamic world of influencer marketing, where social media influencers play a pivotal role in shaping consumer decisions. Explore the strategies behind successful collaborations, from identifying the right influencers to creating authentic brand connections. Gain insights into measuring ROI and navigating the evolving landscape of influencer marketing in the retail sphere.

Session Focus - Join us for an exclusive masterclass with Stacy Chan, Founder of PLATFORM, an independent store in the heart of Central London championing sustainable fashion, accessories, home and art. 

Summary : Step into Stacy’s inspiring journey of entrepreneurship as Stacy shares her unique founder story, exploring the highs, lows, and pivotal moments that shaped her path in fashion. Discover how sustainability became a driving force in Stacy's vision for PLATFORM, and gain valuable insights into how to survive in the evolving retail landscape. 

This masterclass is not just a glimpse into a founder's story but also an honest look into the intersection of entrepreneurship and sustainable retail, offering practical takeaways for those looking to make a positive impact while growing their business.

Session Focus: Join us as we delve into the journeys of two retail entrepreneurs, Louise Daniel and Anna Woods. Louise, the architect behind a flourishing online marketplace, and Anna, the visionary with three successful brick-and-mortar stores, are here to share their insights on elevating the overall customer experience in retail.

Summary: Immerse yourself in the world of customer-centric retail. From Louise's online marketplace, with the focus on product photography that engages customers in a visual feast. Louise will share the secrets to creating a virtual space that beckons customers. And meet Anna, the mastermind behind three brick-and-mortar stores, where every corner tells a story, and every interaction is a chapter in the customer's journey. Anna understands the power of face-to-face engagements, and in this session, she'll reveal how seamless interactions in her stores have become the cornerstone of customer satisfaction.

Our entrepreneurs stories go beyond individual success; they've embraced the opportunities within the marketplace and the small business community. 

Our session is perfect for you if you are interested in understanding the importance of customer- centric retail within the design led industry and enjoy hearing founder stories.

Session Focus: Explore effective e-marketing strategies and the art of crafting compelling newsletters.

Summary: Delve into the world of e-marketing and newsletters as we explore strategies for engaging customers through digital channels. Learn the art of crafting compelling newsletters that drive customer engagement, showcase products, and build lasting relationships. This session will cover best practices, innovative approaches, and real-world examples in e-marketing for retail success. Helping you to understand how to design and send compelling emails in the middle of the funnel to improve top-of-funnel return on ad spend and profitability through increased customer conversions and lifetime value. 

You will also learn how to drive targeted traffic to your email newsletters through innovative and updated paid advertising strategies. 

Our workshop is perfect if you are looking for the tools and confidence necessary to create email marketing that effectively represents your brand, engages your audience, and most importantly, drives e-commerce sales.

Ever wonder how brands like Apple can release any product and it will be a hit? How some brands succeed in gaining lifetime loyalty from customers? Or how you can instantly recognise certain brands, e ...

Session Focus : Join us as we talk through how to create a brand aesthetic that connects with your dream customer. 

We explore what’s involved in a brand aesthetic, understanding your dream customer, and then how to use the elements of your brand aesthetic to create that emotional connection. 

Summary: Explore your creative edge and learn how to put your product on a pedestal and say ‘Look, I’m amazing’ in the most gorgeous and compelling of ways. Understand your dream customer, how we want them to feel and how to create a brand aesthetic that will make them stop, look and fall in love with your product.

Session Focus: Dive into the dynamic world of social media marketing with a specific focus on reels. Our expert duo guides you through the 10 essential reels that will drive your sales in 2024. This session zooms in on the strategic use of reels  providing insights into crafting effective marketing strategies centred around captivating reel content.

Summary: Join our Marketing Expert Series and reel in success in the digital realm! In this session, our experts unravel the latest trends in reels.  Explore how to amplify your brand's reach and engagement by creating compelling reels, strategically blending organic content efforts.

This workshop is perfect for those ready to elevate their 2024 marketing strategy through a dynamic and focused approach to social media.

The Giftware Association will be bringing together some of the industry’s top female business leaders from the Gift community. With over 100 years of experience between them, these women will be sharing their journey, career highlights, successes, failures, and the recipe on how to run thriving companies as business owners and as employees. This lively discussion will leave you inspired as the panel of experts will be offering their pearls of wisdom on how to help your business flourish in 2024.