MARKETING EXPERT : Influencer Marketing Mastery: Leveraging Social Influence for Retailers:
Session Focus: Unleashing the power of influencer partnerships in retail.
Summary: Dive into the dynamic world of influencer marketing, where social media influencers play a pivotal role in shaping consumer decisions. Explore the strategies behind successful collaborations, from identifying the right influencers to creating authentic brand connections. Gain insights into measuring ROI and navigating the evolving landscape of influencer marketing in the retail sphere.