The UK's leading curated, design-led retail trade show

 

40+
Years serving the industry

 

 

10,000+
Retailers attended each year

 

 

600+
Exhibitors represented each year

 

 

80+
Countries attending annually

 

Source the Season’s Must-Haves

Your curated gateway to 25,000+ design-led products.

Step into the heart of Destination Design, where over 600 hand-picked, design-led brands converge to shape the season’s most inspiring collections.

From home and interiors to fashion, craft, and giftware, this is your opportunity to discover what’s next — all under one iconic roof at Olympia London.

Retail Revealed Live

Where design-led retail meets real results.

Gain exclusive access to trend forecasts, expert talks, and masterclasses that redefine your retail strategy.

Whether you’re looking to perfect your buying plan or gain the competitive edge, RetailRevealed is your shortcut to staying ahead.

Future-Ready Retail

Exclusive access to tomorrow’s trends — today.

Stay ahead of the curve with Better Trends at Top Drawer A/W25. Get insider insights into the season’s most influential designs, materials, and styles, curated exclusively for our design-led community.

This is where you uncover the trends that will captivate your customers and set your store apart.

What's On
The Photo Diary
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Why Buyers Love Top Drawer — in Their Own Words

Buyer

I’ve been attending Top Drawer for almost five years, and it’s always a highlight of my buying calendar. I love reconnecting with our current suppliers and discovering exciting new brands that bring fresh products into our stores. Top Drawer is the best place to find fun, independent, and innovative brands that make our range stand out — especially those with a touch of humour and quirkiness that our customers love.

Buyer
Scribbler
Senior Designer

Top Drawer is my go-to for trendspotting and fresh inspiration. I love discovering new, up-and-coming brands that you don’t find elsewhere. The Better Trends feature is a personal favourite — it’s always a highlight seeing what’s next for the season. I’m especially drawn to brands that are both collaborative and distinctive, bringing something unique to our range.

Senior Designer
The National Gallery
Senior Buying Manager

Top Drawer is a buyer’s dream — it’s a treasure trove of inspiration, from greeting cards and homeware to unique lifestyle finds.

Unlike other trade shows, we’re constantly discovering fresh brands and products we’ve never seen before. We love the variety, the focus on ethical and sustainable choices, and the stories behind the brands. It’s where we find designs that inspire and help us stand out.

Senior Buying Manager
OXFAM
Deputy Head of Licensing

Top Drawer is a must-attend event for us every year — it’s where we find new trends, fresh inspiration, and exciting products that shape our buying plans.

The atmosphere is always electric, and this year’s burst of colour, innovation, and emerging designs has been especially energising. We were thrilled to see the new V&A range by Ohh Deer stationery and greeting cards — launching here for the first time!

For anyone thinking about attending, you won’t be disappointed: Top Drawer is always full of surprises, fresh ideas, and unique finds.

Deputy Head of Licensing
Victoria & Albert Museum
Buyer

Top Drawer is one of the most exciting shows of the year — it’s our go-to for fresh ideas and inspiration for our retail shops.

The atmosphere is always bright and buzzing, with a great mix of new and established companies to explore. We’ve discovered some fantastic accessory brands, like Lisa Angel’s beautiful jewellery and scarves.

Top Drawer is brilliantly curated — every stand is high quality and design-led, so you know you’re seeing the best of the best. It’s a must-visit!

Buyer
RHS Enterprise
Senior Buyer

For us, Top Drawer is a super convenient show to come to as we're based just around the corner. But it's a chance for us to see what's trending, what's new and check in with suppliers that we work with.

A main aspect that stands out to us is sustainability. We love seeing brands here that focus on that as well as anyone that's doing anything unusual and anything new that we've not seen before.

It's a good place to come for a lot of independent and small business suppliers. It's a great opportunity to network with people like that.
 

 

Senior Buyer
Science Museum Group
Buyer

We attend Top Drawer to discover new designs, fresh products, and catch up with our existing suppliers to see what’s next.

Every visit introduces us to new brands we’re excited to work with — today’s been no exception! Packaging and sustainability are key factors for us, and we love finding brands that share our ethos.

Top Drawer is fantastic for discovering new suppliers, and it’s always inspiring to see those on-trend products that make a difference.

Buyer
Heal's

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