RETAIL A/W23

Join our masterclass and learn the marketing techniques and strategies we use to explode brand revenues and walk away with the insights you need to boost your revenue and turn your D2C brand into a valuable asset, learning how to leverage the levers that drive your Shopify brand's revenue growth, equity value and ROI

Our high-impact, interactive group workshop run by Tash Courtenay-Smith and Shivali Bennion, at leading D2C marketing agency Bolt Digital

Key Highlights:

• Learn the strategies for D2C success that really work

• The three key levers you can leverage to grow your brand

• The D2Cvaluescope: The D2C value driver and business analyser we use every day

• Troubleshoot your brand with our D2C marketing experts

• The best D2C ads and websites you can learn from

• A live funnel workshop with our performance marketing team

• The social ad formats brands are winning with right now

Our masterclass is perfect for you if you want to audit your brand against real world brands, take steps to increase the value of your brand, tell your brand's story through micro-moments and create a roadmap of the actions you'll take to make all of this happen for the golden quarter and beyond.

Join us for an exclusive session in partnership with Google, where you'll gain essential insights on integrating a social media strategy into your business plan for 2023. This masterclass is designed for retailers and brand owners seeking to build an effective digital strategy and capitalise on the available digital marketing channels to achieve their business objectives.

In this session, our expert partners from Google will guide you through the fundamentals of building a robust digital marketing strategy tailored to your business. By exploring various digital marketing channels and their applications, you'll acquire the knowledge needed to align your business objectives with the most suitable channels.

Key Highlights

1.      Building a digital marketing strategy: Discover the key elements involved in constructing a comprehensive digital marketing strategy. Learn how to identify and leverage different digital marketing channels that align with your specific business objectives.

2.      Exploring digital marketing channels: Gain insights into various digital marketing channels, such as social media platforms, search engine marketing, display advertising, and more. Understand how these channels can be effectively utilised to drive your business growth and engage your target audience.

3.      Applying digital strategies for 2023: Stay ahead of the competition by understanding the latest trends and best practices for digital marketing in 2023. Acquire the tools and techniques necessary to adapt your strategy and thrive in the ever-evolving digital landscape.

This masterclass is tailored for retailers and brand owners who are eager to establish a solid digital strategy for 2023. Whether you're a beginner or already have some digital marketing experience, this session will equip you with the knowledge and insights to make informed decisions and maximise your digital marketing efforts.

Join us for an exclusive session in partnership with Google, where you'll gain essential insights on integrating a social media strategy into your business plan for 2023. This masterclass is designed for retailers and brand owners seeking to build an effective digital strategy and capitalise on the available digital marketing channels to achieve their business objectives.

In this session, our expert partners from Google will guide you through the fundamentals of building a robust digital marketing strategy tailored to your business. By exploring various digital marketing channels and their applications, you'll acquire the knowledge needed to align your business objectives with the most suitable channels.

Key Highlights:

• Building a digital marketing strategy: Discover the key elements involved in constructing a comprehensive digital marketing strategy. Learn how to identify and leverage different digital marketing channels that align with your specific business objectives.
• Exploring digital marketing channels: Gain insights into various digital marketing channels, such as social media platforms, search engine marketing, display advertising, and more. Understand how these channels can be effectively utilised to drive your business growth and engage your target audience.
• Applying digital strategies for 2023: Stay ahead of the competition by understanding the latest trends and best practices for digital marketing in 2023. Acquire the tools and techniques necessary to adapt your strategy and thrive in the ever-evolving digital landscape.

This masterclass is tailored for retailers and brand owners who are eager to establish a solid digital strategy for 2023. Whether you're a beginner or already have some digital marketing experience, this session will equip you with the knowledge and insights to make informed decisions and maximise your digital marketing efforts.

Prepare to be inspired as we present an exclusive founder stories session with Amanda Wakeley - celebrated fashion designer and entrepreneur. Join us for a captivating 25-minute conversation, where Amanda will share her incredible journey, offering invaluable insights on navigating the business landscape during challenging times.

In this not-to-be-missed session, we invite independent business retailers to immerse themselves in the fascinating world of Amanda, renowned for her exceptional talent and entrepreneurial spirit.

Key Highlights:

• Navigating business challenges: Delve into Amanda's personal experiences and discover the strategies she employed to triumph over adversity as a founder. Gain valuable insights tailored specifically to indie business retailers, equipping you with the knowledge and inspiration to overcome obstacles on your entrepreneurial journey.
• Success of the new podcast: Be inspired by the tale of Amanda's latest venture—an immensely successful podcast. Uncover the captivating narrative behind its inception and explore how Amanda has harnessed this platform to inspire and connect with her audience. Discover innovative ways to leverage podcasts to build your brand and expand your reach as an indie business retailer.
• Showing up confidently: Unlock Amanda's pearls of wisdom on how to exude confidence in the business world. Tailored for indie business retailers, she will share practical advice and actionable tips for cultivating self-assurance, embracing authenticity, and making a lasting impact as a founder and leader.

Our founder stories session is perfect for you if you're looking for a renewed sense of motivation, armed with invaluable insights from Amanda Wakeley's entrepreneurial journey. Gain insider knowledge on the triumphs of her new podcast and acquire the confidence and tools to leave your own indelible mark in the indie business retail landscape

How do ensure your brand stands out from the rest, getting noticed by time-poor or cash-strapped customers? And how can you find a way through the competition to come out on top? Join our insights will equip you with expert PR insight.

Join former journalist Priscilla Pollara in a session hosted by Anna King.

Key Highlights:

• Strategic Visibility: Achieve visibility and then maintain it by effective narratives that help you stand head and shoulders above the rest.
• To Communicate Better: Is what you're saying putting people off? Is your website really showing you off properly? It doesn't matter how good you are at something - if you do not communicate that properly, it means nothing. Let's get this sorted.
• Rip up your Social Media Approach: Telling your life story on social media won't convert. Why? Because you are not telling your customer what they want to hear, but rather what you want to tell them. This is not good business sense. Instagram, as an example, is a commerce site, rich with opportunity - not a picture posting app.
• Pitch Perfect: Do you want to get yourself noticed and covered by the press? Ditch the subscriptions to email addresses. Gain a unique vantage point from Priscilla's journalist background. Understand how media engagement can be harnessed to your advantage, even during demanding periods.

Our PR workshop is perfect for you whether you're a newcomer or a seasoned retail professional - Priscilla specialises in being searingly transparent with those who ask for her advice. In this talk, she explains the importance of adapting, listening to those who advise tweaks, and why change is always good.

Join us for an engaging workshop session that explores the potential of the metaverse in revolutionising the retail industry. Led by Mary Wallace, a Retail Experience Consultant and member of IBM's metaverse team, this conversation-style session will provide practical steps for retailers to enhance their websites and bring their products to life in the immersive world of Web 3.0.

In an era where online shopping and seamless omni-channel experiences are on the rise, this session will delve into the metaverse and its impact on consumer-brand interactions we will guide you through accessible and fascinating insights, drawing inspiration from a recent podcast episode.

Key Highlights:

            • Understanding the metaverse: Gain a clear understanding of what the metaverse is and how it will shape the future of consumer-brand interactions, presented in an engaging and easily comprehensible manner.

            • Enhancing brand experiences: Explore how interactive technologies can be harnessed to enhance website experiences, in-store environments, and overall brand engagement, enabling retailers to provide immersive and captivating interactions for their customers.

            • Metaverse opportunities for all: Discover cost-effective and low-risk ways for small and independent brands to leverage the metaverse as a powerful tool, ensuring that the potential benefits are not limited to large corporations.

            • Accessibility and collaboration: Learn how interactive technologies can enhance the accessibility of your brand and store, and understand the importance of collaboration with other businesses and retailers to make the metaverse more inclusive and representative.

            • Practical takeaways: Acquire actionable steps tailored to retailers of different scales, empowering participants with the knowledge and excitement to embrace the possibilities of these emerging technologies.

Our workshop if perfect for you, if you're looking for a deeper understanding of the metaverse's implications for the retail industry and be equipped with practical strategies to capitalise on its potential. Get ready to enhance your brand experience and embark on a journey towards the next level of retail!

Join Ami Rabheru and guests as we delve into the potential of pop-up shops for online brands during the Golden Quarter and beyond.

As consumer behaviour evolves and online customer acquisition becomes increasingly challenging, pop-up shops emerge as a game-changing strategy for digital-first businesses to make a significant impact, grow sales and delight their customers.

Key Highlights:

• The session will explore Golden Quarter retail trends and insights into consumer expectations and the challenges online pure-play brands face.
• We will then delve into the rise of pop-up shops as a formidable marketing tool and highlight compelling insights from guest experts who have mastered pop-up shops.

Our session is perfect for you if you want to learn how these temporary, physical retail spaces have redefined the shopping experience and enabled online brands to connect with their customers on a deeper level enabling them to continue delighting their customers and capitalising on the most lucrative time of the year.

Join us for an engaging workshop session designed specifically for independent retailers in the UK. In this workshop, you'll discover invaluable tips and techniques to help you project confidence and professionalism when representing your brand through video content.

In today's digital age, video has become a powerful tool for showcasing your brand and connecting with your audience. However, appearing on camera can be daunting, leaving many retailers unsure of how to effectively present themselves. Our dynamic duo will share their top tips on how to show up with confidence on Instagram as well as the inside track on working with influencers to reach more people to promote your business.

Key Highlights:

• Learn practical strategies to overcome self-consciousness and present yourself with ease and confidence on camera.

• Explore techniques for enhancing your body language, facial expressions, and vocal delivery to create a compelling and authentic video presence.

• Crafting engaging video content.

• Discover essential tips.

• Engaging with your audience: Learn how to establish a genuine connection with your viewers, encourage interaction, and build trust through your video content.

• Working with influencers 

By the end of this workshop, you'll have the tools and confidence necessary to create compelling video content that effectively represents your brand, engages your audience, and sets you apart in the competitive online marketplace.

Hosted by Kirsty Raper, @Rebuildagram Consultancy and Emily Jane Johnston @emilyjanejohnston, Food, Travel and Lifestyle Blogger.

Join us for an interactive workshop session where you'll gain valuable insights into creating compelling stop motion content to boost sales on your social media channels and digital marketing.

In this session, Alice will guide independent retailers through the process of utilising stop motion to enhance their online presence and drive sales, with a special focus on maximising Christmas sales.

Key Highlights:

• Creating simple stop motions: Learn how to create captivating stop motion videos that effectively convey messages for retailers to use on their social media channels and digital marketing platforms.

• Boosting Christmas sales: Discover strategies to leverage stop motion to amplify your Christmas sales campaigns, incorporating ideas such as showcasing delivery times, highlighting stock availability, introducing new in-store products, and presenting gifting ideas.

• Idea generation for different messages: Gain inspiration and ideas for using stop motion to communicate various messages effectively, ensuring your content resonates with your target audience.

• Live demonstration: Stick around for a live demonstration, possibly with a Christmas theme, where you can witness the creation process first hand.

• Styling and seasonal content: Explore styling techniques and learn how to curate visually appealing, on-brand content that aligns with the season and engages your audience.

• Outsourcing vs. DIY: Understand when it's appropriate to outsource stop motion creation and when you can successfully handle it yourself, empowering you to make informed decisions that suit your business needs.

Our workshop is perfect to equip you with the knowledge and practical skills necessary to leverage stop motion as a powerful tool in your social media marketing arsenal, ultimately driving sales success for your retail business.