Celebrate the best and brightest in retail

Spotlight Awards Showcase

The Spotlight Awards celebrate the most inspiring brands and products at Top Drawer – the ones that push boundaries, spark discovery, and stand out for all the right reasons. Curated across the show and voted for by some of the most influential names in retail, these awards champion creativity and commercial excellence in equal measure.

Whether it’s a breakout brand, a beautifully considered product, or a showstopping display, the Spotlight Awards recognise those who are redefining what great retail looks like. Winners will be revealed during the show party and celebrated across our platforms, giving visibility and credibility where it counts.

 

JOIN US ON SUNDAY 14TH SEPTEMBER FROM 5 PM AT THE RETAIL REVEALED STAGE FOR DRINKS AND THE AWARDS!

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The Award Categories

Top Drawer will shine a light on stand-out products across the whole show.

  • Best New Product in Fashion 
  • Best New Product in Play 
  • Best New Product in Wellbeing 
  • Best New Product in Food 
  • Best New Product in Home 
  • Best New Product in Gift 
  • Best New Product in Launchpad 
  • Best New Product in Greetings & Stationery 
  • Innovation in Design  (judges Choice)
  • Best Newcomer (judges Choice)
  • Best Stand (judges Choice)

All entries in the Best New Product categories will also be considered for the Innovation in Design and Best Newcomer categories.

The Best Stand award will be chosen from all exhibitors once onsite, so no need to apply in advance. 

Please note that you can only submit one product for the category within the sector you are exhibiting in.

The Prize

The winners of the spotlight awards will receive:

  • £500 off your stand for next year's show with us
  • A certificate of recognition awarded at the Top Drawer A/W25 show party
  • A 'Behind the Brand' featured blog post, social post and newsletter mention

... and more.

TDAW25 Spotlight Awards Shortlist

Best New Product in Fashion
  • Fudoon
  • Silly Loaf
  • KOSI London
  • Jade Meridian
  • MuseARTa
Best New Product in Play
  • Charlie Bears Ltd​​​​​​
  • And The Little Dog Laughed
  • Mr Pickles Limited
  • Whiz Kids Games Ltd
  • Noook Ltd
Best New Product in Wellbeing
  • Speks.
  • Vitomi
  • Nippon Kodo
  • thank jade
  • LORDS Fragrance House
Best New Product in Food
  • MOTIF
  • New Forest Shortbread
  • Schoolyard Kitchen
  • Shortbread House of Edinburgh
Best New Product in Gift
  • Uberstar
  • Dog & Bond
  • Guangzhou Shanle Cultural & Creative Co., Ltd.
  • Kiki Gunn
  • Portico Designs Ltd
Best New Product in Home
  • Sheyn
  • Paveau
  • Noss and Co.
  • NiMi Objects
  • AARVEN
Best New Product in Greetings & Stationery
  • Earlybird Designs
  • Pavilion
  • Dinosaurs Doing Stuff
  • Ornament Art
  • Yop & Tom
Best New Product in Launchpad
  • Little Egret Design
  • Moo & May Studio
  • BOOGIE BOUGIE
  • Brut
  • MW Makes