Celebrate the best and brightest in retail

Spotlight Awards Showcase

The Spotlight Awards celebrate the most inspiring brands and products at Top Drawer – the ones that push boundaries, spark discovery, and stand out for all the right reasons. Curated across the show and voted for by some of the most influential names in retail, these awards champion creativity and commercial excellence in equal measure.

Whether it’s a breakout brand, a beautifully considered product, or a showstopping display, the Spotlight Awards recognise those who are redefining what great retail looks like. Winners will be revealed during the show party and celebrated across our platforms, giving visibility and credibility where it counts.

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The Award Categories

Top Drawer will shine a light on stand-out products across the whole show.

  • Best New Product in Fashion 
  • Best New Product in Play 
  • Best New Product in Wellbeing 
  • Best New Product in Food 
  • Best New Product in Home 
  • Best New Product in Gift 
  • Best New Product in Launchpad 
  • Best New Product in Greetings & Stationery 
  • Innovation in Design  (judges Choice)
  • Best Newcomer (judges Choice)
  • Best Stand (judges Choice)

All entries in the Best New Product categories will also be considered for the Innovation in Design and Best Newcomer categories.

The Best Stand award will be chosen from all exhibitors once onsite, so no need to apply in advance. 

Please note that you can only submit one product for the category within the sector you are exhibiting in.

The Prize

The winners of the spotlight awards will receive:

  • £500 off your stand for next year's show with us
  • A certificate of recognition awarded at the Top Drawer A/W25 show party
  • A 'Behind the Brand' featured blog post, social post and newsletter mention

... and more.

TDA 25 POP UP

✈️ Destination: Top Drawer A/W25
Your next retail adventure starts here as registration is now LIVE!
Be first in line for the season’s must-attend design-led sourcing trip. Join us 14-16 September at Olympia London.