Put your brand at the centre of focused, design-led discovery.

Top Drawer is the UK’s definitive destination for design-led, wholesale-ready brands, curated with intent, and built to deliver real retail outcomes.

Sponsorship here is not passive visibility. It is strategic and meaningful brand alignment within a focused, meticulously edited environment that attracts premium retailers actively sourcing with purpose.

If your brand stands for quality, relevance and commercial impact, this is the place for you.

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Roka London Registration Sponsorship

Designed for Brands That Mean Business

Top Drawer sponsorship is built for brands that:

  • Want direct access to premium retail buyers

  • Need measurable exposure, not vanity impressions

  • Value curated adjacency over mass reach

  • Understand that context drives conversion

This is not about being everywhere.
It is about being in the right place at the right time.

FAST FWD TO DESIGN — Curated for quality. Built for outcomes.

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Why Sponsor Top Drawer?

Focused Audience, Real Budgets

10,000+ premium retailers.
£52bn+ combined annual buying power.
Buyers actively sourcing across lifestyle categories.

Your brand is not competing with consumer footfall.
You are speaking directly to commercial decision-makers.

Curated Context Increases Conversion

FAST FWD TO DESIGN means less noise and stronger brand adjacency.

Buyers attend Top Drawer because they value quality, originality and retail viability. That context elevates sponsor perception and increases trust.

When your brand sits inside a design-led, edited environment, it carries more weight.

Emotional Impact = Commercial Memory

Trade shows are emotional spaces.

Discovery.
Momentum.
New partnerships.
Growth plans.

By sponsoring high-dwell environments — lounges, registration, networking moments — your brand becomes associated with clarity, confidence and forward movement.

That emotional alignment drives recall long after the show closes.

Multi-Channel Amplification

our sponsorship does not live onsite alone.

It extends across:

  • 50,000+ buyer email communications

  • 90,000+ social followers

  • 110,000+ website users

  • Pre-show and post-show marketing campaigns

Meaning your ROI begins before the doors open and continues after they close.

Sponsorship Opportunities

Each opportunity is limited and strategically placed to protect exclusivity and brand equity.

Indigo Lounge Sponsor

Put your brand at the heart of the premium buyer experience.

The Indigo Lounge is where key retailers pause, plan and meet. As sponsor, your brand will:

  • Appear on onsite Indigo Lounge branding

  • Feature on the show floorplan

  • Have marketing material placed within the lounge

  • Align with our premium buyer hospitality environment

Registration Sponsor

Be the first brand buyers see.

Includes:

  • Logo on visitor confirmation emails

  • Prominent branding at Registration Points

  • Opportunity to provide branded staff t-shirts

This is prime positioning at the entry point of focused discovery.

Lanyard Sponsor

Your brand worn across the show floor.
Distributed at registration and visible across three days, this opportunity ensures continual exposure to buyers, exhibitors and press.

High visibility.
High frequency.
High recognition.

Show Drinks Sponsor

Align your brand with connection and celebration.

The official networking moment at the close of day one. Includes branding across:

  • Onsite signage

  • Event communications

  • Relevant email marketing

‘Behind the Brand’ Interview

Tell your story to 50,000+ retailers.

Includes:

  • Dedicated feature emailed to our buyer database

  • Social media amplification

  • Website hosting

Designed to showcase your brand’s design thinking, commercial strengths and wholesale readiness.

Digital Lookbook Entry

Feature curated products in a pre-show buyer brochure.

Distributed to buyers ahead of the show, helping place your brand front of mind before they arrive onsite.

Focused exposure.
Pre-show influence.
Commercial relevance.