Product Pitch: Applications Now Open

Pitch your product. Fast-forward into real-world retail.

Product Pitch winner A/W24

Are you ready to take your brand from trade show buzz to retail reality?
Product Pitch, powered by Retail Huddle, is your chance to take centre stage at Top Drawer and pitch your retail-ready product to a panel of industry experts in a live, Dragons’ Den-style competition.

Taking place on Tuesday 13 January 2026 on the Retail Revealed Stage at Olympia London, Product Pitch gives emerging and founder-led brands a powerful platform to be discovered – and one standout winner the opportunity to step into premium retail.

Apply now for your chance to pitch live at Top Drawer A/W26 and win a retail placement with co.lective pop-up.

APPLY TO PITCH (opens in a new tab)

 

Pitching products to live judges

What is Product Pitch?

Product Pitch is Top Drawer’s live product-pitching competition, designed to spotlight innovative, commercial, retail-ready products and the founders behind them.

Shortlisted brands will:

  • Pitch their hero product live on the Retail Revealed Stage

  • Present to three expert judges representing buying, retail strategy and brand innovation

  • Compete head-to-head in front of an audience of buyers, press and industry peers

Judges will be looking for creativity, scalability and retail readiness – and will select one winning brand to receive the ultimate prize.

APPLY TO PITCH (opens in a new tab)

 

The Prize: A pop-up retail Placement with co.lective 

Jewellery pop-up

The winning brand will secure:

A retail placement at co.lective pop-up, powered by Retail Huddle. co.lective pop-up is a dynamic, multi-brand retail incubator kiosk located at Westfield London (with more locations to be announced in 2026). It’s designed to make premium retail space more accessible to independent and founder-led brands.

Your prize will also include:

  • A week long placement at a co.lective pop-up in Westfield London (or another one of their premium retail locations) at various dates in 2026

  • The chance to showcase your product in front of real shoppers in one of the UK’s highest-footfall destinations

  • Valuable in-person interaction and sales

Who Can Enter?

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Pitch Live is open to:

  • Design-led, founder-run and independent brands

  • Businesses with retail-ready products (packaged, priced and ready to sell)

  • Brands across gift, home and  lifestyle sphere

Ideal applicants are:

  • Ready to grow their retail presence in the UK
    Looking for visibility with buyers, press and retail partners
    Excited to test their product in a premium, high-footfall retail environment

APPLY TO PITCH (opens in a new tab)