Press Releases

Top Drawer, the UK’s leading design-led trade show for creative retailers, has announced the launch of Product Pitch, a reimagined show floor feature celebrating innovation, creativity, and commercial-ready design.

Taking place Tuesday 13 January 2026 on the Retail Revealed Stage, Product Pitch invites emerging brands to pitch their retail-ready products to a panel of industry experts in a Dragons’ Den-style live competition. The winning brand will secure an exclusive retail placement in a co.lective pop-up, the dynamic multi-brand retail concept powered by Retail Huddle located in Westfield London.

A Launchpad for Ambitious Brands

Building on Top Drawer’s concept of curated fresh finds for the retail community, Product Pitch reimagines the path to discovery. Each shortlisted brand will have the chance to take centre stage and present their product to three expert judges representing buying, retail strategy, and brand innovation.
 

Judges will evaluate each pitch on creativity, scalability, and retail readiness, before selecting one standout winner who will earn a coveted place at a co.lective pop-up, with the opportunity to showcase their brand in one of our premium retail formats.

“Product Pitch is about momentum, helping new brands fast-forward from trade show success to real-world retail,” said David Westbrooke, Event Director, Top Drawer.
“Our partnership with Retail Huddle and co.lective means the winners don’t just gain visibility, they gain access to genuine retail opportunities in one of the UK’s most high-profile shopping destinations.” - Ren Noel, Marketing Manager, Top Drawer

The Prize: co.lective pop-up, Powered by Retail Huddle

The winning brand will earn a coveted placement in co.lective pop-up, a premium retail showcase at Westfield London, powered by Retail Huddle it's a standout opportunity to connect with shoppers, validate your products, and experience big-retail visibility without the barriers

Located at Westfield London, and more locations to be announced in 2026, co.lective showcases a rotating line-up of emerging businesses, giving shoppers fresh reasons to visit each week. With an innovative “unboxing-inspired” design and themed campaigns, the pop-up bridges the gap between online discovery and in-person retail.

“I’ve been working with incredible founders for years, but getting into retail can feel impossible,” said Ami Rabheru, Founder of Retail Huddle and co.lective pop-up.
“co.lective gives brands a simple, affordable way to step into premium retail, and it gives shoppers a reason to come back again and again.”

See It Live at Top Drawer S/S26

Visitors are invited to watch the action unfold live on the Retail Revealed Stage, where creativity, community, and commerce collide.
Expect inspiration, fresh talent, and a front-row view of the next big names in design-led retail.

📍 Retail Revealed Stage, Olympia London
🗓 Tuesday 13 January 2026

Learn more:https://www.topdrawer.co.uk/product-pitch

Retail Huddle is a specialist retail consultancy and community founded by Ami Rabheru, a former buyer at M&S, Next, and Tesco.
Dedicated to empowering founder-led brands, Retail Huddle provides expert mentorship, retail strategy, and growth opportunities through activations such as co.lective pop-up, bridging the gap between e-commerce and physical retail.

Learn more: www.retail-huddle.com, https://colectivepopup.shop/signup/

Join Your Creative Retail Tribe.
Fast FWD to Design — discover what’s new, what’s next, and what’s now.

 Dates: 11–13 January 2026
Venue: Olympia London

Top Drawer is the UK’s leading design-led retail trade event, connecting a diverse community of buyers, brands, and designers for standout curation and inspiration. Presented biannually at Olympia London, Top Drawer forms part of the Clarion Events Retail portfolio, alongside the Home & Gift Buyers’ Festival, January Furniture Show, and digital platform Retail Revealed.

Press Enquiries:
Ren Noel, Marketing Manager — ren.noel@clarionevents.com
Content Enquiries:
Simone Ward, Content Manager — simone.ward@clarionevents.com