Eco Trail
Renowned TV presenter and environmental champion Oliver Heath will return to Top Drawer 2010 to lend his support to our accredited Eco-Trail.
Oliver's stamp identifies products that are:
- Produced ethically
- Under fair trade schemes
- Ideally made of sustainable materials
-
Biodegradable
or reusable in some way
The exhibitors whose products are selected will be clearly marked with the 'Eco Trail certified by Oliver Heath' sticker, making it easy for our visitors to be 'green' about their choice of product.
Oliver Heath comments:
As
a designer it is essential that I'm picking up on key trends and
finding ways to express these in the designs that I create; keeping
them feeling fresh, contemporary and exciting. Often these trends
encourage consumerism for its own sake. However what we are
seeing now is a larger cultural shift brought on by the impact of
global recession; from a short-term way of thinking about our
lives, and what we buy, to a more considered long-term
approach.
The good news is that many of these changes encourage a more
sustainable way of thinking;
from saving energy and resources to buying good quality,
well-made products or just thinking about the lifecycle of the
pieces that we buy.
Support this important environmental initiative and follow the Eco-Trail at Top Drawer 2010.
