O Bag UK
O bag is something of an innovation in fashion and boasts over 325 stores worldwide with many new openings springing up. The brand, which came to the UK in 2012, has chosen Solihull as its base of operations and the proving ground for its radical new redesign of the shopping experience.
Specialising in modular handbags, watches, bracelets and sunglasses, O bag enables customers to build their own bag in minutes; you can choose the body, handles, interior, exterior trims and additional accessories to design a handbag that is truly your own. O bag see this level of personalisation as the last true luxury, one that is typically only reserved for high cost bespoke items but, available here at an affordable price. The need to add personal touches is integral to a brand that seeks to give its customers the opportunity to express themselves in their own fashion.