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The Psychology of Buyer Behaviour: What Really Makes Customers Say Yes
In this practical, yet insight-rich session, Andrea Rainsford, creator of Buyology™, reveals what truly drives customers to make a purchase and why understanding buyer behaviour is the most powerful advantage a business can have. With 30+ years of business development experience at Eversheds Sutherland and EY, Andrea breaks down the emotional triggers, behavioural patterns, and decision-making styles that influence every sale. You’ll learn how your customers think, what builds trust quickly, why hesitation happens, and how to create buying environments that feel natural, ethical, and human.
Ideal for brand founders and creative entrepreneurs who want to convert browsers into buyers and build long-term loyalty without using pressure or pushy tactics.
