In Conversation: How to Design Retail Spaces for Instagram with Siobhan Murphy (Interior Curve)

12 Jan 2026

Join us for an intimate, image-led conversation with Siobhan Murphy (Interior Curve) as we explore how independent retailers and brands can use bold colour, pattern and layering to create memorable, photogenic spaces that truly capture attention, whether that's on a shop floor, pop-up, studio corner, home office or online.

We'll dig into Siobhan's more-is-more, maximalist-with-a-twist philosophy and how retailers can borrow those principles for physical spaces, stands and shoots, as well as for online content and product storytelling. We'll also talk frankly about working with influencers and creators – from choosing the right partners to shaping in-store, pop-up or online activations and measuring impact, even on a tight budget. Drawing on examples from her own home, Harewood House and brand collaborations, plus her experience on the creator side of the table, Siobhan will share what good retailer–influencer partnerships really look like, and what she wishes shops and brands knew before they reach out.

Expect honest insights, visual inspiration and plenty of practical takeaways you can apply to your next display, campaign or collab.

Speakers
Siobhan Murphy
Siobhan Murphy, Founder - Interior Curve