Making Social Media Work for Your Business
Lindi will break down how businesses can use social media in a way that actually drives results, not just visibility. She will explore the impact of TikTok and TikTok Shop, why it is changing the game for brands, and how different types of businesses should think about content across platforms. The session will include real-world examples of companies that have performed particularly well on social, with practical takeaways attendees can apply straight away.