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From Insight to Impact: How Retailers and Designers Can Champion Accessibility, Diversity and Inclusive Fashion
In this session, Hanan Tantush, founder of the award-winning adaptive clothing brand Intotum, shares how meaningful co-design with disabled communities can transform product development, marketing, and the in-store experience. Drawing on real case studies, user insights, and proven adaptive design methods, she will show retailers and designers how to embed accessibility from the ground up. Attendees will leave with clear, actionable ideas they can implement immediately to build more inclusive, future-ready brands.
Key Takeaways- Practical design frameworks: How to integrate accessible features into mainstream products without compromising style, brand identity or commercial viability.
- Inclusive customer experience: Simple changes retailers can make—online and in-store—that immediately improve accessibility and widen customer reach.
- Co-design in action: How working directly with disabled communities leads to better products, stronger loyalty, and genuine innovation.
