Top Drawer S/S26

Meta ads have changed, and for the first time, smaller product businesses have the advantage. In this fast-paced, insight-packed session, Cj Sinclair, former business psychologist and Meta ads strategist, will break down the new rules of running profitable ads in 2026, so founders can finally stop guessing and start growing.
You’ll learn why your Meta ads feel unpredictable right now, what Meta is actually prioritising behind the scenes, and how to build a creative and strategic system that delivers consistent, scalable results, even on modest budgets.
This talk lifts the lid on the predictive performance signals, creative patterns, and whole-ecosystem structure Meta now rewards, insights most brands haven’t heard yet.
Perfect for product-based founders already running ads and ready to scale with confidence, clarity and a psychology-backed approach.

What you will walk away with:
1. Clarity on why Meta ads feel unpredictable right now, and how to fix it in 2026
Founders will understand the new predictive signals Meta uses beyond Ads Manager and how to strengthen them for more stable, profitable delivery.
2. How to create high-converting, psychology-led Meta ads without big budgets or fancy shoots.
The audience will learn the creative patterns, formats and styles Meta will respond favourably to in 2026, and why small, agile brands could outperform big-budget competitors.
3. A simple system for remove the guesswork from scaling in 2026

Attendees will walk away with a clear framework (The SCALE Method™) showing exactly what to test, what to ignore, and how to build ads that grow consistently rather than “sometimes work.”