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From Generic to Iconic: How to Stand Out from the Crowd
We see thousands of brands every single day; most fade into the background, a few become unforgettable.
What separates the brands we scroll past from the ones we queue for, recommend to friends and stay loyal to for years?
In this power-packed session, award-winning branding expert Cara Bendon reveals the three traits that transform generic businesses into iconic brands. Drawing on 17 years of industry experience and real-world case studies from beloved, successful brands, you'll discover:
- Why your brand is so much more than your logo (and what it actually is)
- The strategy successful brands use to differentiate in saturated markets
- How to harness storytelling in your brand
Walk away with actionable strategies you can implement immediately to build a brand that doesn't just compete - it captivates.
