Top Drawer S/S26

How do you build a brand that keeps up with customers who change their minds as quickly as the trends, and what can independents borrow from a global e-commerce success story?

In this fireside chat, ASOS co-founder Nick Robertson talks through the early choices that helped shape the business. He’ll share how spotting the rise of celebrity-inspired shopping, sharpening the product edit and knowing exactly who they were selling to helped ASOS take off. More importantly, he’ll break down what independents can take from that journey right now, from tighter curation to better storytelling and simple online tweaks that don’t need a big budget.

Nick will also look ahead to where fashion and lifestyle retail might be heading next, the growing pull of marketplaces, what customers now see as the norm and the trends worth keeping an eye on if you want to stay relevant.

Think of it as a relaxed conversation packed with practical ideas you can put to work straight away, whether you’re thinking about your shopfloor, your website, or your next buying trip.