Top Drawer S/S26

In 2026, the brands winning attention are the ones pairing consistent output with creative variety, content that feels fresh, personality-driven and instantly recognisable as theirs.

In this energising session, creative director Alice Loveday will break down exactly how to introduce more creative range into your content without losing cohesion, clarity or brand identity.

You’ll learn:

• Why creative variety is outperforming volume, repetition and trend-chasing
• How to build a strong visual language so your content stays consistent across every format
• Smart ways to mix stop motion, b-roll, live action, design, and trends without confusing your customer
• Practical prompts and creative techniques you can use straight away to refresh your content

Perfect for product-based brands, independents and retailers who want to show up online with content that’s fresh, distinctive and impossible to scroll past.