The 7 Ps to Securing Profitable Press Coverage for your Brand
12 Jan 2025
RETAILREVEALED LIVE
Top Drawer S/S25
Join PR + Visibility strategist Amanda FitzGerald who is also known as Major Visibility, who will take you through her proven system of pitching to the press.
As a former exhibitor at Top Drawer with her first company which sold beautiful luxurious alpaca knitwear imported from the Andes in Peru, Amanda soon realised the urgence and importance of getting her products seen much further and wider than the pop up shops she’d exhibit at, so she set about pitching her stunning knitwear to fashion journalists, stylists and magazine editors. In so doing, she cracked the code for securing press coverage and created The 7 Ps to Securing Profitable Press Coverage.
The good news is that once you have seen the system, you’ll feel empowered and inspired to approach journalists immediately! Many times attendees have listened, taken notes, then gone on to pitch and then been featured!
Her workshops are interactive, fun and engaging – come ready to take notes and to take action, so that you can been seen everywhere using the powerful duo of PR and visibility! Her clients are often seen in top tier media outlets such as the BBC, The Times, Telegraph, Times Radio, Glamour, Top Sante, Platinum, Metro, Forbes to name a few.
As a former exhibitor at Top Drawer with her first company which sold beautiful luxurious alpaca knitwear imported from the Andes in Peru, Amanda soon realised the urgence and importance of getting her products seen much further and wider than the pop up shops she’d exhibit at, so she set about pitching her stunning knitwear to fashion journalists, stylists and magazine editors. In so doing, she cracked the code for securing press coverage and created The 7 Ps to Securing Profitable Press Coverage.
The good news is that once you have seen the system, you’ll feel empowered and inspired to approach journalists immediately! Many times attendees have listened, taken notes, then gone on to pitch and then been featured!
Her workshops are interactive, fun and engaging – come ready to take notes and to take action, so that you can been seen everywhere using the powerful duo of PR and visibility! Her clients are often seen in top tier media outlets such as the BBC, The Times, Telegraph, Times Radio, Glamour, Top Sante, Platinum, Metro, Forbes to name a few.