)
)
){kind=logo}
From Sketch to Shelf: AI That Works for Creative Brands
Artificial Intelligence is changing the way creative brands develop products, create content and bring ideas to market, but where do you start, and what really works?
In this practical, jargon-free session, Michelle Ojulah, Founder of Threads Creatives, shares how she and her team are using AI alongside decades of retail and creative expertise to help brands work smarter, speed up product development and unlock new creative possibilities.
Using real client examples, Michelle will demonstrate how AI is being used to create product concepts, prints, lookbooks, marketing assets and trend presentations, while introducing some key AI tools and creative workflows that are transforming things for creative businesses. She'll also explain where AI adds value, where it doesn't, and how to embrace it without losing the creativity and brand identity that make your business unique.
Whether you're just starting your AI journey or looking for practical ways to build it into your business, you'll leave with clear ideas and actionable steps you can implement straight away.
