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Making Influencer Marketing Make Sense
Influencer marketing doesn’t have to feel overwhelming, expensive, or reserved for big brands. In this practical session, Charnelle breaks down how businesses of any size and industry can work with creators to build trust, reach new customers, and drive real sales, without wasting time or budget. You’ll learn what actually works, what to avoid, and how to choose the right creators for your brand. This talk turns influencer marketing from a confusing buzzword into a clear, actionable growth tool for small businesses.
