Top Drawer A/W25

Discover how the power of colour and intentional interior design can transform not just your wellbeing, but your store’s performance. In this interactive session, interior designer Sarah Davies reveals how independent retailers and buyers can use the psychology of colour to shape memorable store experiences, drive customer engagement, and ultimately boost sales. Learn why designing with authenticity, rather than simply following trends, can help you build a shop identity that truly reflects who you are and connects with your customers. You’ll leave feeling energised, with practical tools and easy design ideas to refresh your space, engage shoppers and keep your shop feeling relevant for the future.

Key Talking Points & Takeaways (suggestions):

Colour’s Impact on Shopper Behaviour
How strategic use of colour influences customer mood, dwell time and purchasing decisions

Brand Identity Through Design
Translating your shop’s personality and values into a cohesive interior
Quick exercise: “What does your store’s palette say about you?”

Balancing Timelessness and Trends
Creating spaces that feel fresh without costly overhauls
Guidance on choosing signature colours or features that reflect your store

Design Hacks for Immediate Impact
Low-cost, high-impact tricks to update window displays, shop floors and merchandising

Maximising Small Spaces
Tips from boutique projects on making small or awkward layouts work harder with colour and layout

Your Store as an Instagram Magnet
Practical ideas for creating visually shareable spaces that drive word of mouth and footfall

Buying and Merchandising with Colour in Mind
Using colour psychology to curate stock, create compelling displays, and align with your customers’ lifestyle

Session Goal:
Participants will leave with:

• A clear understanding of how their retail environment influences shopper behaviour

• An actionable set of design ideas tailored to independent stores

• Confidence to experiment with colour for both commercial and personal benefit