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From Fairy Tale to Forecast – The 5 Rights of Merchandising
What if your sales data could tell a story and reveal exactly what is driving your success? Award-winning retail expert Sarah Johnson will show you how to turn merchandising into your most powerful decision-making tool. Discover how to spot winning products, identify what is holding you back and create a product strategy that delivers real profit. Packed with practical advice and confidence-boosting tips, this session will help you stop second-guessing and start growing with clarity.
Sarah Johnson is the founder of award-winning Flourish Retail, a consultancy that helps product-based businesses use merchandising to scale sustainably, boost sales, cut costs, and grow with confidence. With 25 years’ experience in merchandising - including senior roles at UK high street brands and implementing the structure behind ASOS’s explosive growth - Sarah now brings that expertise to independent brands. She founded Flourish to give smaller businesses access to the same strategic thinking and support, without the cost or complexity of hiring in-house. From DIY tools to consultancy projects and ongoing fractional support, Flourish helps brands understand what to sell, how much to stock, when to invest, and where the real profit lies. Whether supporting solo founders or scaling teams, Sarah’s calm, practical approach helps turn gut feel into confident decisions - backed by data, not guesswork.
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Your proposed session title (this can still evolve—we’ll confirm it together)
From Fairy Tale to Forecast: The 5 Rights of Merchandising -
A brief session outline (just a few lines summarising what you'll be covering)
What if your sales data could tell a story - and show you what’s really going on in your business?
In this session, award-winning retail expert Sarah Johnson, founder of Flourish Retail, shares how to use merchandising as a powerful decision-making tool.
You’ll learn how to spot what’s working, what’s holding you back, and how to create a product strategy that feels less like guesswork and more like growth.
If you’re ready to stop winging it and start making confident, profitable decisions - this is for you. -
3–5 key takeaways for our visitors, what they can expect to learn, feel, or do differently after hearing you speak
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Learn how to use your product data to tell a clear story about what’s working (and what’s not)
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Understand how merchandising helps you make confident, profitable decisions without second-guessing
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Feel more in control of your products, your profit, and your plan
