Top Drawer

S/S, 14—16 January 2018 | Olympia London

| A/W, 9—11 September 2018

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Spotted Awards



We are delighted to announce the launch of the Spotted Awards.  

Spotted, Top Drawer’s curated showcase of innovative, market ready, design-based businesses new to the major UK trade fair market, has helped to launch over 150 small businesses and is now firmly established as one of the show’s main attractions. “The Award will add an extra dimension to this vibrant showcase,” says Spotted’s curator Charlotte Abrahams, “and is a wonderful way to celebrate the talented emerging brands who show at Spotted.”

All brands accepted into Spotted are eligible and will be judged by a panel of industry experts including Charles Gladstone of Pedlars, Annabelle Dodds, Senior Buyer at the V&A, Hannah Thistlethwaite, Buyer at Heal's, Geraldine James,  Selfridges' Buying Manager and designer Ella Doran.

Entries close at 5 pm on 15th December 2017 

SPOTTED AWARDS S/S18 | Entering is simple! 

Everyone who is accepted into January's Spotted 2018 is eligible to enter. All you have to do is complete and return the application form with four images to by 5pm on 15th December 2017.

The Award will be given to the brand which, in the judges’ opinion, best meets the following criteria:
• Originality and innovation
• Commercial viability
• Clarity of brand and communication of message
• Quality of the design


Meet the judges

The winner will receive the following fabulous prizes:




The winner will either be offered a Pop Up space in Pedlars Notting Hill or a free space in the Market Place at the Good Life Experience 2018, or possibly (and depending on their products) both'.

Charlie Gladstone - Pedlars



  •  A complimentary stand at the A/W18 edition of Top Drawer
  • Five hours of mentoring with one of our mentors
  • The two runners up will also receive five hours of mentoring.

What happens next..

Once your application has been submitted, your entry will be considered by a panel of six judges, which will be made up of both Spotted and Top Drawer organisers, invited retailers, and designers.

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    Top Drawer is the UK's leading retail trade event for creative lifestyle buyers,
    showcasing a curated edit of 1500 brands to top international retailers.