Speakers

Wilfred Emmanuel-Jones MBE is the founder of The Black Farmer, the award-winning British food brand that has become synonymous with premium quality, bold flavour and challenging convention. An entrepreneur, farmer and champion for diversity, Wilfred has built a brand that celebrates exceptional British produce while opening doors for greater representation across the food and farming industries.

Born in Jamaica and raised in inner-city Birmingham as part of the Windrush generation, Wilfred overcame significant challenges to realise his lifelong ambition of owning a farm in Devon. Drawing on his entrepreneurial spirit and experience in television production, he transformed a bold idea into one of Britain's most distinctive food brands, now stocked by leading retailers across the UK and expanding internationally.

Alongside growing The Black Farmer, Wilfred is a passionate advocate for entrepreneurship, diversity and social mobility. Through his work, partnerships and mentoring, he continues to inspire people from all backgrounds to pursue their ambitions and demonstrates how business can be a powerful force for positive change.

Wilfred is widely recognised for his candid and inspiring approach to entrepreneurship, leadership and brand building. Drawing on his experience of creating The Black Farmer from the ground up, he shares practical insights on resilience, innovation and challenging convention, inspiring organisations and individuals to think differently and create lasting impact.