Tal founded ArtLink in 1996 following a morning dream. In 1997, ArtLink partnered with Sotheby’s auction house to form ArtLink@Sotheby’s International Young Art, introducing a new segment of young and emerging art to the global art market. In 1999, CNN called it "the most exciting art business in decades".

In 2002, ArtLink grew to curate and provide the art collections for over 120 hotels and cruise ships in 32 countries. On land, ArtLink’s Clients include brands like Mandarin Oriental, Rosewood, St. Regis, Shangri-La, Waldorf Astoria and Four Seasons. At sea, ArtLink has provided inspiring art collections to brands like Seabourn and Holland America Line.