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Sarah Johnson
Founder & Director,
Flourish Retail
Sarah Johnson is the founder of award-winning Flourish Retail, a consultancy that helps product-based businesses use merchandising to scale sustainably, boost sales, cut costs, and grow with confidence.
With 25 years’ experience in merchandising - including senior roles at UK high street brands and implementing the structure behind ASOS’s explosive growth - Sarah now brings that expertise to independent brands.
She founded Flourish to give smaller businesses access to the same strategic thinking and support, without the cost or complexity of hiring in-house.
From DIY tools to consultancy projects and ongoing fractional support, Flourish helps brands understand what to sell, how much to stock, when to invest, and where the real profit lies.
Whether supporting solo founders or scaling teams, Sarah’s calm, practical approach helps turn gut feel into confident decisions - backed by data, not guesswork.
With 25 years’ experience in merchandising - including senior roles at UK high street brands and implementing the structure behind ASOS’s explosive growth - Sarah now brings that expertise to independent brands.
She founded Flourish to give smaller businesses access to the same strategic thinking and support, without the cost or complexity of hiring in-house.
From DIY tools to consultancy projects and ongoing fractional support, Flourish helps brands understand what to sell, how much to stock, when to invest, and where the real profit lies.
Whether supporting solo founders or scaling teams, Sarah’s calm, practical approach helps turn gut feel into confident decisions - backed by data, not guesswork.
Sessions
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From Fairy Tale to Forecast – The 5 Rights of Merchandising15-Sep-2025Retail Revealed Live Stage