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Michelle Ojulah

Michelle Ojulah

Founder, Creative Brand Strategist, Threads Creatives

With over 20 years’ experience as a Head of Buying and Design, I’ve worked across the retail landscape to build brands, shape strategy, and drive commercial growth. This knowledge has allowed me to establish Threads Creatives, a consultancy specialising in brand, product and retail strategy, supporting founder-led businesses and retailers looking to evolve, scale, or reposition. My background gives me a deep understanding of both creative direction and commercial delivery.

From fashion to kidswear to home, I’ve helped ambitious brands unlock their next stage of growth through insight led decision making, clear customer and brand positioning, and ensuring a future fit strategy. At Threads Creatives, we combine creative thinking with practical retail expertise to help brands redefine their direction, connect with customers, and grow with purpose.

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