Lucy Ward is the Creative Brand Director at Trouva. Trouva is a marketplace that brings together hundreds of handpicked independent boutiques from across Europe, who are often described as the best-of-the-best in independent retail. It helps shoppers find more beautiful and unique things for their homes, not just more things.

Before Trouva, Lucy worked with a number of retailers including John Lewis and Net-a-Porter whilst at My Beautiful City where she was Head of Marketing and Communications. Prior to this, she spent three years at Aubin and Jack Wills. She joined Trouva in September 2015 when it launched.