Speakers

Laura Sawyer is the founder of & Creative Director for The Detail, creative event agency that creates immersive, human-led brand experiences.

Laura Sawyer is a Creative Consultant and the founder of The Detail, a London-based events studio specialising in sensory-led brand experiences and spatial storytelling. With over two decades of experience as a Creative Art Director, she has partnered with premium lifestyle brands including The Savoy, Aston Martin and Swarovski, helping them create experiences that connect with their audiences on a deeper, more emotional level.

Across her career, Laura became increasingly interested in what makes an experience truly memorable: not spectacle for its own sake, but the feeling it creates, the details people notice and the moments they carry with them afterwards. She founded The Detail to bring together style, strategy and storytelling, designing immersive events that spark curiosity, engage the senses and leave lasting memories.

Today, Laura and her team work with brands to create intimate, unforgettable experiences that inspire genuine connection and build lasting loyalty. Through her writing and speaking, Laura champions a more human approach to brand experience, showing how wonder, sensory design and thoughtful storytelling can help brands stand out in an increasingly automated world.