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Katie Farrell

Katie Farrell

Email Expert, Katie Farrell E-Consultant

In this session, discover how retailers can make email marketing work harder during the busiest trading period of the year. Explore which emails are worth sending, how to plan communications around key Christmas milestones, and how to maximise the value of your existing customer database.

Whether you sell online, in-store or across multiple channels, you'll leave with practical ideas and an actionable framework to adapt to your own business.

You'll learn how to:

  • Plan a Q4 email strategy with confidence
  • Stand out in crowded inboxes during the festive season
  • Encourage repeat purchases from existing customers
  • Turn email into a powerful tool for driving Christmas sales

By the end of the session, email marketing might just be back on your nice list.

Sessions